None Of Us Are As Clever As All Of Us - Edition 93
Colin Shaw
LinkedIn 'Top Voice' & influencer Customer Experience & Marketing | Financial Times Award Leading Consultancy 4 Straight Years | Host of 'The Intuitive Customer' in Top 2% | Best-selling Author x 7 | Conference Speaker
Transforming Customer Experience Through Practical Insights
Get the practical strategies you need to elevate your customer’s experiences. Discover how smart messaging is shaping the financial industry, effective methods for enhancing customer support, and how to respond with empathy in difficult situations. From mapping journeys to refining support processes, these tools will help you make impactful improvements in your CX strategy.
Smart Messaging for Finance: Meeting Emerging Communication Needs
Financial services are evolving, and effective communication is at the core of this change. Linoy Doron🎗️ from CX Today discusses how smart messaging is helping the finance industry meet growing customer demands for clarity and personalization in this article.
Discover the Secret of How to Gain Actionable Customer Insights
Customer insights are only valuable if you know how to use them effectively. Learn how to turn your customer data into actionable steps that enhance your strategy and grow your business in this article.
Customer Support Tips: Enhancing Your Support Ticket Experience
Recommended by LinkedIn
Creating a seamless support ticket experience can make all the difference in customer satisfaction. In this article, Cassius Rhue from Customer Think shares practical tips to improve your support ticket process—from better communication to more personalized solutions.
Five Things Every CX Professional Needs to Know About Customer Journey Mapping
Customer journey mapping is an essential tool for every CX professional, but are you using it effectively? Engage Customer breaks down five key insights every CX leader should understand to get the most value out of journey mapping and improve their customer experiences here.
My House Was Recently Flooded! This Taught Me How to Treat Customers in Distress
Experiencing a flood at my home gave me a unique perspective on how to treat customers facing challenges. This article dives into those lessons, emphasizing empathy, urgency, and thoughtful communication when interacting with customers in distress. Listen here.
Colin has spoken at hundreds of conferences, including some of the world's largest brands. Talk to Colin about how he can speak ‘in person’ or ‘virtually’ at your conference. Click here.
C-Level / Marketing & CX Director / Senior Advisor & Consultant. Strategy CX projects expert / MIT Artificial Intelligence: Implications for Business Strategy / Cum Laude BA #CXO #digital #AI #CMO #retail #insurance
1wColin Shaw, this article is a fantastic toolkit for CX professionals looking to elevate their strategies. Your emphasis on practical, actionable insights ties directly to the principles of customer behavior and experience, echoing themes from Paco Underhill’s Why We Buy. Both your work and his highlight the importance of understanding customer needs at a granular level to create impactful, personalized experiences. Clear, personalized communication is a game-changer in building trust and meeting evolving customer expectations. Your take on customer journey mapping also resonates deeply—it’s a critical tool, much like Underhill’s observations on retail environments, for decoding and improving the customer experience. Your personal story about the flood offers a powerful lesson on empathy and urgency when customers face challenges. It’s a reminder that even in distressing situations, thoughtful communication can transform a negative experience into a positive connection. Thank you for sharing these insights and strategies—they’re a great reminder that the key to exceptional CX lies in understanding and responding to customer behaviors with empathy and intention. Looking forward to more of your thought-provoking content! 🌟