Nov 2024: RollWorks TL;DR Insider

Welcome to November’s edition of the RollWorks Insider! This month, we’re diving into the season of thanks, giving, and gearing up for 2025 like true ABM pros! 🍁

From exclusive resources in our ABM Harvest Hub to a chance to win some seriously premium prizes, we’re here to help you plan for a high-impact year ahead. And if that’s not enough to be thankful for, we’re also rolling out fresh insights from top industry leaders in our latest webinars—everything you need to make your ABM strategy the holiday miracle for your team.

Let’s harvest some success together as we wrap up 2024 and plant the seeds for an epic new year! 🎉

2025 Planning ( and Giving!🦃)

‘Tis the Season for Thanks—and Gifting! Unlock the ABM Harvest Hub for exclusive resources to kickstart your 2025 planning—and a chance to win premium prizes!

This Thanksgiving, RollWorks and partners are showing gratitude to the B2B marketing community. Access ABM resources from our Harvest Hub to fuel your strategies and get ready for a successful year ahead.

How It Works ⬇️:

1. Sign up to explore the Harvest Hub and download valuable resources.
2. Engage with content and enter for a chance to win!

Prizes include Ember mugs, $100 gift cards, AirPods, self-care kits, and more!

Access the Hub here!

Watch & Learn 📺

Now on demand: Get ahead of 2025 planning with insights from marketing leaders at Act-On, NetLine, New Breed, RollWorks, Snowflake, and Webflow, who are centering their 2025 strategies around Account-Based Marketing (ABM).

This expert panel covers:

• Building ABM frameworks to boost customer loyalty and upsell opportunities
• Using data-driven tactics to retain and grow high-value accounts
• Scaling ABM with AI-powered personalization
• Strengthening collaboration across teams for unified retention strategies

Don’t miss this opportunity to learn how top revenue marketers are staying ahead of the curve! Watch here!

Now Trending 📈:

ABA vs. Generative Search: Why Your B2B Ads Are Safe (For Now)

Discover how RollWorks’ Account-Based Advertising (ABA) keeps your B2B marketing strategy agile and effective, ensuring your ads stay relevant even as generative AI reshapes digital search. Read the full post here!

More Account-Based Resources:

📌 The State of Account-Based Advertising in 2024: What You Need to Know

📌 ROI on a Roll: How to Craft Ad Campaigns that Convert

📌 5 Things That Will Make (or Break) Your B2B Advertising Strategy

Feature Highlight 🎬: Command Center

ABM execution just got a whole lot easier with the RollWorks Command Center. It simplifies engagement and conversion of target accounts, highlights quick wins, and uncovers new opportunities. Experience a guided, intuitive journey that aligns closely with sales, enabling rapid action on key insights.

"The RollWorks Command Center has significantly streamlined our workstreams. It automatically prioritizes target accounts in real time and allows for their immediate integration into campaigns, eliminating the need for manual exports, spreadsheet handoffs, and other cumbersome processes."— Mike Holihan, Senior Director of Demand Generation, Power Factors

Features include:

• Streamline ABM Operations: Optimize efforts with a user-friendly dashboard for execution and strategy adjustments.
• Gain Immediate Insights: Access centralized, visual data insights to monitor account status and buying journeys.
• Boost Revenue Efficiency: Focus on high-potential accounts to enhance decision-making and advance the pipeline.
• Connect Insights to Action: Quickly implement recommended steps to increase productivity with minimal effort. See it in action here!

Thanks for reading, see you next month!

Parker, Sr. Content Marketing Manager at RollWorks, a division of NextRoll