November Bud update | Drive meaningful behavior changes with Action Hub

It’s time for another Bud Update! In this month’s newsletter:

• Learn about the newest addition to our Drive product, Action Hub
• Find out how Drive can help you supercharge credit risk mitigation
• Our feature in FF News: AI in bloom
• Banking on AI – hear our CEO discuss agentic banking with FF News at Money20/20
• Podcast: Our CEO describes 'Bud's amazing AI journey' on Bankadelic with Lou Carlozo
• Podcast: We join Dave and Dharm to ‘demystify’ personalization and agentic banking
• Register for our upcoming webinar with Coastal Community Bank, Main Street Bank and Webster Five
• Have a look at what’s new in our Drive, Engage and Enrich products

Track personalized messaging campaigns and drive meaningful behavior changes

Many businesses struggle to measure the effectiveness of their messaging campaigns, relying on metrics that only provide a superficial view of customer engagement. That's where Action Hub can help; a tool that enables organizations to make informed decisions and measure the impact of their messaging campaigns accurately, driving meaningful customer behavior changes.

Read the blog >>

Find out how Drive can help you supercharge credit risk mitigation

Any financial institution looking to succeed in credit risk management faces continuous pressure to evolve, with shifting customer habits, regulatory changes and cost of living hikes being among the factors making underwriting and monitoring ever challenging. Find out how our AI platform and Drive product can help by generating customer characteristics and insights that combine enriched transactions with dedicated algorithms and external data points, providing a unique view of each customer across your customer base.

Learn more >>

FF news: AI in bloom

AI is the buzzword of the moment, but some remain sceptical about the use cases in financial services. Fintechs and banks alike have been quick to flaunt their own ‘AI’ offering, to embrace the hype and attract funding, regardless of how complex their use of AI is. Ed, Bud’s CEO and Co-Founder, sits down with FF News to discuss how we’re delivering real and genuine AI use cases, for the banks who want in.

Read the article >>

Video: Next year could be a turning point for AI in financial services 

While the AI hype is definitely in full swing, there’s no doubt in our minds that it will revolutionize the future of financial services. But will traditional institutions move fast enough to stay competitive, or will fintechs seize the opportunity to lead the next era of banking? Ed, Bud’s CEO and Co-Founder, shares his thoughts with FF News about the transformative impact of AI in financial services.

Watchthe interview >> 

Podcast: Our CEO on 'Bud's amazing AI journey' in Bankadelic with Lou Carlozo

Ed sat down with Lou Carlozo for his Bankadelic podcast at the Money20/20 USA conference in October 2024. In an animated conversation with Lou, Ed explains what we mean by 'next gen personalization' at Bud and delves into our agentic banking ambitions.

Listen here >>

Podcast: Ed joins Dave and Dharm to demystify personalization and agentic banking 

Listen as Ed joins Dave and Dharm Demystify for a special double episode podcast. Diving into personalization in banking in episode 1, and agentification and AI agents in banking in episode 2, Ed cuts through the hype to discuss Bud’s approach and the lessons we have learned since our inception in 2015.

Listen here >>

Strategies for consumer-centric banking: Upcoming Independent Banker webinar with Coastal Community Bank, Main Street Bank and Webster Five

Join Bud and a panel of community bankers for an Independent Banker webinar where we’ll explore the actions they would take to drive success, revenue and customer engagement.

Using tangible examples of data-led insights derived from transaction data already held by community banks, our panel are asked:

• What are the unknowns surrounding your community and consumer base?
• How could you better serve consumers both through digital channels and in branch?
• Are these data insights accessible without technical expertise?

Register today >>  

Product updates

Drive:

• Customer lifecycle dashboards: We’ve released a set of the most advanced dashboards to date, surfacing sophisticated insights covering changes in customers’ activity and essential retention statistics. Because of Drive’s use of aggregated statistics and individual transactions, we can provide daily, weekly and monthly active users with a breakdown per specific type of activity. We can also look at weekly and monthly retention levels to show short-term and mid-term trends.

Discover Drive >>

Engage:

• Custom merchant corrections: Bud's custom merchant corrections feature enables users to correct merchant details even when the merchant does not exist in Bud's database. While Bud’s merchant database is continuously improving, some merchants may remain unidentified (for example: when new merchants enter the market). This feature helps users and institutions to address these gaps by allowing customer-initiated corrections, which ensure that transaction records are accurate and tailored to real-world spending.

Discover Engage >>

Enrich:

• Suggested description and logo for transactions: Bud’s transaction object now contains suggested description and logo fields for each and every transaction. These are derived from the various enrichments run against your customers’ transactions and ensures you’re always providing the best possible representation of transactions to your customers.
• Increased merchant coverage: Over the past couple of weeks Bud has been making major improvements in our processes related to increasing our merchant coverage and merchant database, this has resulted in an uptick of over 50% in our US merchant database

Discover Enrich >>

On-demand content

American Banker webinar: Harnessing AI for personalized customer banking experiences

Our CEO and Co-Founder, Ed, explores the critical factors necessary to optimize workflows that leverage AI to turn data into actionable insights. Along with American Banker, dive into effective data management and analytics, and the strategic use of AI to drive true personalization at scale in this engaging webinar.

Watch on-demand >>

CUbroadcast webinar: Unlocking growth for credit unions

Join Bud’s Account Executive Corey Horr, Great Lakes Credit Union's COO Elizabeth Osborne, and Keith Pfirrman, responsible for Growth at Akoya, for an engaging webinar exploring how transaction data can unlock growth, drive member engagement and maximize deposits for credit unions internationally.

Watch on-demand >>

Bud webinar: How to turn transactions into personalized insights

Behind every financial transaction, there are treasure troves of actionable insights ready for you to surface. Hosted by Product Manager, Thomas Purton, learn all about customer-centric money management features and engagement through enrichment, rich personalization capabilities and truly targeted messaging. 

Watch -demand >>

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