Oct. 2023 | The X-Factor: Experiences and Strategies That Advance Your Brand

In this issue of Padilla POV, we're focusing on brand experience and strategy. Members of our team share insights on planning a successful brand immersion trip, rethinking the role of a Brand Ambassador, navigating the six emotional stages of brand development and finding the X-factor.

3 Essential Tips for Your Brand Immersion Trip

Our Padilla Food + Beverage team recently had the privilege of supporting an exceptional brand immersion trip to Norway, organized by our client, the Norwegian Seafood Council. Before planning your next brand immersion trip, check out these three simple but effective strategies for success. 

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Rethinking Brand Ambassadors with Keri Russell

If the image of a "Brand Ambassador" recalls enthusiastic people in custom logo apparel handing out swag at trade shows, tune in for a rethinking of this critical part of your brand experience. Keri Russell's character, Kate Wyler on the Netflix series The Diplomat, provides inspiration for what brand ambassadorship could be. 

Tune In

The Ups, Downs, and Leaps of Building a Brand 

Undertaking a rebrand can be a bit of a rollercoaster, but when you've done it enough times, you see a pattern emerge. We've plotted out the six emotional phases of brand development that you'll probably pass through before you reach the end of your project – so buckle in! 

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The X-Factor: Experiences That Advance Your Brand

You spend months researching, vetting and honing your brand strategy, but then what? How do you bring it to life to distinguish your brand and leave a lasting impression? We can help connect the dots between strategy and experience.

Learn More

Interested in learning more? Reach out to Lauren Tannenbaum, leader of Padilla's Joe Smith brand consultancy.

Brand News 

• If Every Brand Is Funny Online, Is Anything Funny? (NYT)
• Barnes & Noble Sets Itself Free (NYT)

Clients in the News

• Ditch Witch in WSJ: This Boomer Is Retiring as the World’s Coolest Ditch Digger. Now His Job Is Up for Grabs
• Myriad Genetics in Essence: Breast Cancer at Any Age: After Three Generations of Women in Her Family Battled the Disease, Ashley Dedmon Had a Preventative Double Mastectomy at 31
• Denali in Axios: New York's Composting Law Could Set a National Example

• Joe Smith recently took home honors at the Transform Awards with clients Wesco and Border States – and for our very own Joe Smith rebrand!
• Padilla received an honorable mention at PR Daily's Nonprofit Communications Awards with client National Foundation for Infectious Diseases (NFID).
• SHIFT is shortlisted for The Drum Awards with clients McDonald's New England and Citrix. 

We offer competitive healthcare benefits, generous PTO packages, donation matching, milestone celebrations and so much more.

• Account Executive, FoodMinds
• Account Supervisor, FoodMinds

Stay connected: Our family of brands includes Padilla (strategic communications), SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy).