OGB's Weekly Social Snapshot w/c 03.10
Channel News
TikTok’s still planning to launch live shopping in the US
TikTok might not be giving up on live shopping in the US after all. According to a report from the Financial Times, the company’s looking to partner with TalkShopLive to launch live shopping features in North America.
TalkShopLive is a live shopping platform based in Los Angeles and, as pointed out by the FT, is used by companies like Walmart and Microsoft’s MSN to hold shopping livestreams. Through the partnership, TikTok could reportedly leverage TalkShopLive’s technology to allow creators to host live shopping sessions on TikTok, while also giving brands the option to simultaneously broadcast the stream to their own websites.
Back in July, a report from FT indicated that TikTok was scaling back live shopping in the US and Europe after seeing lacklustre results from its trial in the UK.
Twitter copies TikTok scrolling feed
Twitter is joining the other social media companies copying TikTok’s everlasting scroll of videos. In a blog post, the company announced that it’s updating its video player to be “immersive” — tapping on it will make the video full screen, and if you scroll up, you’ll “start browsing more engaging video content.”
The company is also adding a video carousel to its Explore tab, which will show you “some of the most popular videos being shared on Twitter.”
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Twitter says its “immersive media viewer” will start to roll out in the iOS Twitter app over the next few days and that the videos on the Explore tab are “currently available to people in select countries” who are using iOS or Android. Both updates are coming to people using the app in English first.
Co-makers
Kim Kardashian to pay $1.26m to settle crypto charges
Kim Kardashian has paid US regulators more than $1m to settle charges for failing to disclose that she was paid to promote a crypto asset in a post on her Instagram page.
The reality TV star, who is estimated to be worth $1.8bn (£1.6bn), has agreed to pay the Securities and Exchange Commission (SEC) $1.26m to settle the charges. She was paid $250,000 to post about crypto security tokens sold by EthereumMax on her Instagram account in June last year. Kardashian asked her 220 million Instagram followers: “Are you guys into crypto????”
The post, which featured the hashtag “#ad”, included a link to the EthereumMax website, which gives users instructions about how to buy the tokens. Kardashian’s failure to disclose the payment was a violation of federal securities laws, the SEC said.