Oh hey business besties!

Full Transparency: I've never written a newsletter before

But life's about trying new things and constantly TESTING, right!?

Consider this newsletter my weekly brain dump and journal about all things:

📱 Marketing News

🔥 New Trends

💌 Social Media Advice

and best believe it's gonna be the hottest and JUICIEST hub of information and insights for you all (like you should expect any less from me, pfft)

Let's get started.

Gen Z Online:

We all know that Gen Z spends a lot of time online, and for a lot of businesses it's their main target audience for their marketing efforts.

But where do they spend their time, and how do we reach them?

According to a report from Morning Consult, YouTube is the most-used platform for Gen Z — with over 80% spending their time on the app. At number 2 we have (of course) Instagram, with 75% spending time on the app.

If you're looking to target Gen Z, you want to:

• Think about introducing long-form content into your strategy
• Repurpose any short-form (Reels, TikToks etc) on to YouTube Shorts
• Focus efforts onto community-building on Instagram

Exciting new features from Instagram:

Meta has recently announced that it's going to be expanding it's access to the creator marketplace tool.

It will give businesses more capacity to search for creators to work with on Instagram marketing campaigns (and bonus points for it being a SUPER simple and easy website to use).

aaand what would a new feature be without AI, right?

This new feature will use AI to recommend certain creators for your brand, so you don't even have to spend hours trudging through creators - just pop in your profile and BOOM, a list of good matches will appear.

It's currently being rolled out worldwide, but if you're in the following locations, you'll be able to access this now via your meta business manager: Canada, Australia, New Zealand, UK, Japan, India, Brazil.

Instagram Reels - How to gain traction:

The dreaded Instagram Reels.

I get it, it can feel like an endless cycle of making content that doesn't perform well.

I can still hear the screams from the 200 view jail 👮

Well, it looks like Instagram Reels are here to stay in 2024 (for now). If you're experiencing low Reel views, consider switching it up a little bit:

• Make sure all your videos have strong hooks
• Analyse your content pillars on Instagram. What performs the best? Behind the scenes, infographics, memes?
• Add in some cheeky dynamics. An emoji pop up here and a sound effect there never hurt anyone

Remember: The ultimate goal with Reels (and any short-form video) is to keep the user engaged for as long as possible.

Try not to overthink it - there is no formula for success and as I say all the time - TEST TEST TEST 📣

How did I do for my first newsletter?

I got hugely inspired to create this after holding a content day filming all my secret tips and tricks for TikTok, Instagram and Pinterest - we're currently editing the content down but when it's launched you'll be able to check it out here.

I'm also building a ✨ positive vibes only ✨ community of entrepreneurs and business owners: we help eachother out, offer motivation when you're in a slump, and we've even had people meet up for networking coffees and podcast collaborations! It's completely free to join and there's no better gain out of it for me than seeing fellow entrepreneurs connecting, pushing eachother and opening doors for their growth 🔥

You can join the entrepreneur community here

That's it from me, I guess I'll be back next week for another marketing brain dump? 👀