Oh, I'm Entertained

💊 CM Rx: Another week, another article about Bluesky. As the X alternative grows, marketers continue to keep an eye on it. Bluesky’s decentralized model is compelling, but the platform’s early development stage and lack of monetization tools limit its immediate potential for opportunities. Plus Bluesky's CEO Jay Graber has made it quite clear that ads are not in its future plans.

That begs the question – Bluesky or Threads? Even if Bluesky were to introduce ad platforms tomorrow, it would still have a hell of a time competing with Threads’s appeal to advertisers. And knowing Meta, Threads will probably have ads before GTA 6.

It puts marketers in a sticky situation—try out a new, emerging platform or stay strong with an existing partner. For me, Bluesky feels like the place to be and worth keeping a close eye on.

📝 Your Weekly Dosage*

*may contain viral side effects 👀

• BeReal launches ads in the UK and EMEA
• Threads’ next update is a search feature that finds the post you’re looking for
• YouTube updates BrandConnect, Community Posts and more
• X offers ad credit matching to Shopify merchants
• Instagram launches ‘Collage’ option for Stories
• Bluesky verification could look a lot different from X’s blue checks
• YouTube previews AI tools to overcome creative blocks
• X could introduce labels for parody accounts
• Meta says it’s mistakenly moderating too much

From my TL to your inbox 💌

• There are definitely Keurig's at Shiz University 👏🏻
• Away didn't miss a beat 📈
• Jeopardy got me good with this one 😆
• USA Network saw the opportunity and jumped on it 🤼
• Dr. Squatch, I don't get it, but I love it 🐸
• The Sherwin-Williams social team knows who Paloma Diamond is 💎
• Nat Geo Animals casually unlocking a new fear 👀

🔦 Spotlight: Gladiator II

Marketing movies on social can be tricky. Share too much in a trailer, and people feel there’s no point in seeing the film; share too little, and it flies under the radar. However, the TikTok marketing for Gladiator II has been stellar, IMO.

Their channel has a balance of behind-the-scenes glimpses and red-carpet interviews while creatively using TikTok’s “Reply with Video” feature. This approach allows actors like Paul Mescal, Pedro Pascal, and Joseph Quinn (the world’s current most top-tier baby girls) to engage with fans in a way that feels personal and exciting. Imagine commenting on a post and getting a video response from one of them—what an epic icebreaker!

In an oversaturated space like TikTok, standing out requires adaptability and innovation. Gladiator II's team demonstrates the importance of exploring new tools and creative strategies to connect with audiences in meaningful and memorable ways.

The Remedy is crafted and curated by Lafayette Americans Senior Social Strategist, Caite Marchione. 🦂🌹

Ready to stand out in the crowded social media landscape? We 👀 you.