This old German buyer has a big problem.
Last week, we received an email from a promotional gifts customer from Germany. He has been sourcing products from China for over 15 years, and in 2023 his purchasing quantity will decrease.
The main reason is that the European market is getting smaller and smaller orders, and the end customers prefer more personalized, small-batch products.
His Chinese suppliers still adopt the traditional production method, large orders, and low-priced production. It can't meet the customer's demand.
He learned from YouTube that we are a professional small batch, fast, customized umbrella factory. He is very interested. I hope to introduce our digital printing umbrella machine and products.
Digital printing technology is very mature in China, but we are the first ones to use this digital printing technology on umbrellas.
What is digital thermal transfer technology?
Digital thermal transfer technology combines traditional and digital printing technology to print color images and patterns in the form of a new technology without a plate. The application of home textile products, handbag processing, apparel production, shoe production, webbing, clothing labels, and other industrialized production continues to increase.
The market significance of digital thermal transfer technology: digital thermal transfer technology can be said to adapt to the development of the personalized market and consumer demand for personalized products, and the emergence of new technology is the traditional thermal transfer technology, and the traditional thermal transfer product market is an effective complement. Therefore, strictly speaking, the market positioning of digital thermal transfer technology and products is personalized product market. Due to technical limitations and plate cost constraints, traditional thermal transfer products have difficulty producing small quantities of personalized products.
Recommended by LinkedIn
Therefore, in the traditional thermal transfer market, the emergence of this technology makes the production of personalized thermal transfer products possible. Not only that, digital thermal transfer product's image pattern printing quality is far more than the traditional thermal transfer technology. This is why digital thermal transfer technology can be promoted and popularized in just a few years.
Difficulties of digital printing technology
As an outdoor product, the waterproof performance of umbrellas and their shapes determine that ordinary digital printing technology needs to be improved before it can be applied.
For example, the color fastness is not good, there is a problem with color shifting, and the pattern splicing is incomplete. These are all challenging issues.
Hfumbrella solved these problems through ten years of specialized research. It became the invisible champion in the field of digital printing umbrella.
If you are interested in digitally printed umbrellas or have encountered problems with the product, please get in touch with me, and we can communicate together. (Justinzhang@hfumbrell.com, What's app: +86 135 277 505 21)