Banning TikTok does not solve the problem

As a former CEO of several of Canada’s leading media agencies and the current CCO at Thinkingbox, an avid TikTok user, I feel compelled to contribute my perspective to the ongoing dialogue about TikTok. My stance is profoundly influenced by my Canadian roots, a deep appreciation for technology, but also a concern about how unregulated media has shaped so much negativity in our world. 

Historically, the appeal of technology has often been characterized by a sense of FOMO—fear of missing out. This drive towards the "new and shiny" has been a critical component of communication strategies and foundational client requirements. However, as we step into 2024, the narrative is shifting towards digital containment, highlighting an essential need for regulation. Yet, the notion of targeting a single app for banishment fails to address the broader complexities and challenges introduced by the digital age.

Can TikTok be readily replaced?   The Atlantic says yes (“TikTok is just another app).  And perhaps a potential ban on TikTok might be inconsequential for millions of online users, as platforms like YouTube, Instagram, and Snapchat have adapted by introducing TikTok's endless scroll. However, this perspective only skims the surface of a much deeper issue.

TikTok has not merely transformed the digital landscape; it has revolutionized how we consume and create content. It has almost 1.7 Billion users, it is a search engine, an ecommerce platform, it changed music streaming, and for many a primary news source.  This platform has democratized content creation, enabling voices from across the globe to share their stories, talents, and perspectives. This shift towards inclusivity has woven a diverse tapestry of global narratives, offering unparalleled insights into previously unexplored cultures and communities.

From a business vantage point, TikTok's value is unique. Its algorithm and engagement metrics have paved new paths for advertising and brand partnerships, significantly impacting the marketing industry. Many people feel TikTok offers multiple contrarian views that they are not seeing on other platforms. It is a source of income and growth for many small businesses and independent content providers. For media agencies and their clients, TikTok represents a vital channel to connect with the elusive younger demographics, in a way that is more authentic than some of their competitors. And for me personally it has brought some fun and joy into my life. For all of the challenges of social media, I appreciate the authentic, fun posts from everyday people.

The arguments advocating for TikTok's ban, primarily centered around data privacy and national security concerns, are not exclusive to TikTok or ByteDance. The digital era demands a comprehensive reevaluation of our approach to data privacy and security across all platforms. Isolating TikTok fails to address the systemic issues at hand, underscoring the need for universal data protection laws that ensure user safety without stifling innovation. (And a note that was shared with me post writing this article: The Washington Post and Pellaeon Lin, researcher at the University of Toronto’s Citizen Lab, both examined TikTok independently and came to the conclusion that TikTok “does not appear to collect any more data than your typical mainstream social network.” In fact, Facebook and Google both collect more personal data from users than TikTok.)

History teaches us that the void left by the absence of an app like TikTok is quickly filled by other platforms, demonstrating the redundancy of such bans and the resilience of digital communities. Instead of resorting to restrictive measures, our focus should be on nurturing an environment that promotes ethical technology use and responsible innovation.

The debate surrounding TikTok should pivot away from prohibition towards a more integrated understanding of digital phenomena and their impact on our world. The real opportunity lies in constructing a more robust social ecosystem, one that embraces technological advancements while safeguarding the principles of privacy, security, and inclusivity. 

Banning TikTok doesn't truly solves the problem. TikTok has become a lightning rod issue in the lead-up to a US election, where the simplicity of proposing a ban overshadows the harder, yet far more complex task of presenting solutions that foster lasting and meaningful change. This perspective presents a false choice, suggesting we must choose between innovation and safety, when in fact, the path forward requires balancing both. We need nuanced solutions that address underlying issues without resorting to broad, counterproductive measures. A more thoughtful approach, rather than a blanket ban, will allow us to harness the positive aspects of TikTok while addressing legitimate concerns, ensuring a vibrant and secure digital future for all.  

I will be watching closely.