Online Optimism's April Newsletter
Online Optimism
Helping businesses across North America get optimistic about their marketing.
From our CEO’s Desk:
Good Morning,
We're thrilled to announce our latest innovation in client services: Pawject Managers!
Why stick with mere humans when you can have a treat-motivated barketing genius on your account? Our Pawject Managers are highly trained in sniffing out the best strategies, fetching results, and rolling over the competition. They're paws-itively excited to take your business to new heights.
Take our quiz to find out which of our barketers is the best fit for you, or watch our live-stream of them hard at work, listening to their favorite tunes. (It was very considerate of them to all start on careers on April 1st.)
Best,
Flynn
Making the Right Choice: Outsource Digital Marketing or Hire In-House
In the fast-paced world of marketing, there’s a burning question: do you outsource digital marketing or DIY? It’s like deciding between cooking at home or ordering takeout – both have their perks. Let’s dive into the options so you can craft the perfect marketing plan for your business! Click here to learn more.
We’ve Added Another Optimistic Face to the Team
Recommended by LinkedIn
Meet Bri, the newest addition to our Social Media team! As a Social Media Coordinator, she ensures each client’s voice not only resonates but stands out on the internet. A proud Floridian with experience in PR, advertising, and the ever-evolving world of social media, Bri is an excellent addition to our team. Off the clock, you’ll find her curled up with her furry companions, lost in the latest drama of the Real Housewives, or deeply immersed in her newest puzzle challenge. Click here to learn more about Bri!
Product Seeding and the Power of Micro Influencers with Esther Kim
In our latest episode, we talk about cracking the code and unveiling the strategies behind successful influencer campaigns in 2024 (plus some tips on how to leverage micro-influencers for maximum effect!). Our guest, Esther Kim, is the Founder and CEO of MavenReach, a female-owned, female-run, affordable full-service influencer marketing agency. MavenReach specializes in seeding and gifting campaigns for the world’s leading consumer brands, such as Jack Daniel’s Gentleman Jack, Botanic Tonics, NuWave, and more. Click here to listen to the full episode!
Online Optimism x NYT
Is anyone else having as much fun with Connections as we are? See if you can solve our Optimistic version! To learn the answers, click here.
The Continued Rise of Generative AI
Are you one of our optimistic TikTok followers? From office dogs and the latest trends to fit checks and marketing tips, our TikTok covers it all. Curious about our strategy? We just gave every employee the password!
Talk to an Optimist!
Have requests for next month’s newsletter? Need assistance from an agency that loves being exceptionally helpful? We want to hear from you. Get in touch!