Online What is a Social Media Strategy?

Thought you might be interested in an article What is a Social Media Strategy? and thought I’d share a few points with you here. I’ve found some relevant information here so if I find more, I’ll be sure to pass it on.

A social media strategy is a detailed blueprint that answers the what, when, how, and why for all the content you post on your business’s social pages.

Yes, social media strategy isn’t just about posting tweets and liking photos. There needs to be a well-thought-out plan behind what you’re posting, and a goal that you want to achieve from it.

Why every business today needs a social media strategy

Now that we understand what social media strategy is, you may be asking, “Why do I need it?”

Times have changed, and so have the ways we do business today. Social media platforms allow you to transcend boundaries and reach out to millions of people across the globe. If you’re a small business owner starting out with social media marketing, you need to be where your existing and potential customers are already looking for you.

Transparency

Creating a strong social media presence, with a powerful strategy in place, allows you to build transparency. You can’t control what people say about you on social media, but managing your social media reputation is a big part of understanding your audience, and learning from what people are saying. Interacting with your social media followers, and building transparent channels of communication, gives you better customer insights than any tool or data.

If you want to keep reading with any of that content, by all means, click the link here to keep reading. Please feel free to contact me on 0411 686 071 or email at amy@theinfluencerproject.com for any thoughts and perspectives.

Thanks!