Open New Revenue Streams
Stephen Woessner
CEO of Predictive ROI — We help agencies sell more of what they do so they can charge a higher fee. Bestselling author and host of the Sell with Authority podcast.
Today on our "Sell with Authority" podcast — Episode 52 went live with our guest, Sharon Toerek .
And holy bananas — I promise you — applying what Sharon mapped out during our interview will help you protect your intellectual property — and then — give you some ideas on how to monetize your IP so it turns into new profitable revenue streams for you! Boom.
If you’re meeting Sharon Toerek for the first time — she’s the Principal of Toerek Law and the host of the rock solid awesome podcast, The Innovative Agency, and an expert in how to protect intellectual property.
And in full transparency — she's Predictive’s wicked smart intellectual property attorney, and she has brilliantly helped us navigate how to protect our intellectual property and turn that IP into income.
For example — back in May 2015 — my team and I had the idea to launch a daily podcast called Onward Nation. We hoped hosting a daily podcast with amazing and super-smart guests could be a good business development strategy.
But — our first step wasn’t to begin recording episodes or building out PredictiveROI.com with helpful content.
Nope.
Our first step — or, more accurately — my first call — was to Sharon.
Why?
Because if Onward Nation as a podcast went on to be successful — we knew that having Sharon’s expertise involved at the onset would help us maximize any revenue opportunities that spun out of the show and ensure that any IP created — intentionally or accidentally along the way — was protected.
The result?
Onward Nation attracted listeners in 141 countries and quickly became a top-rated show on Apple Podcasts.
I was also approached and offered a contract to write a book about everything we knew about podcasting, which became the bestseller “Profitable Podcasting” and sold more than 10,000 copies worldwide.
Okay — full transparency moment here — from a revenue perspective — Onward Nation also drove over $4 million in new revenue into Predictive because it opened the door to new clients as a result of the Trojan Horse of Sales Strategy you may have seen or heard my team and I teach.
But here’s the reality — none of these result outcomes would have been possible without Sharon’s smarts around protecting intellectual property — and then leveraging it into new revenue streams.
Okay — I hope what I just shared gives you 4 million reasons why this episode might provide you with the insights, tips, and recommendations you need to build brand-new revenue streams while learning how to protect intellectual property in the process.
Sharon has had a front-row seat to the creativity of many agencies and will share her insights on how the right systems and strategies built around the knowledge and assets you already have can create new revenue streams to help you scale.
Sharon shares the process and checklist in full transparency.
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THE "WHO" FRAMEWORK
What to replace your dry sales pipeline with a steady stream of well-prepared right-fit clients who want to work with you — and — are eager to pay a premium price to do so?
Our "WHO" Framework maps out the path and will help you:
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Onward with gusto!
Stephen