Operatix Debuts On The Inc. 5000 List Of America’s Fastest-Growing Companies
In a testament to its commitment to global growth, Operatix has earned a coveted spot on the annual Inc. 5000 list of the fastest-growing companies in the United States. This significant achievement marks Operatix’s first appearance on the list, reaffirming the company’s position as a growing leader in the B2B sales development industry.
The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other household name brands gained their first national exposure as honorees on the Inc. 5000.
Conceptualised in the United Kingdom, Operatix first established a presence in the USA in 2013. Since then, it has grown from strength to strength and now has two bases in Dallas, Texas and San Jose, California.
memoryBlue, the parent company of Operatix, was also featured on the list, marking its 11th consecutive appearance. This accomplishment mirrors the company’s enduring presence and renowned status as a leading sales development firm in America.
“I am incredibly proud of Operatix for making it onto the Inc. 5000 list. This accomplishment truly reflects our commitment to global growth and business innovation. Being recognized alongside memoryBlue, our parent company, further emphasizes our collective dedication to excellence,” says Operatix Co-Founder and CEO Aurelien Mottier, “It’s exciting to see both Operatix and memoryBlue securing their positions among the ranks of many other respected companies. We are honoured to be a part of this distinguished group of companies and look forward to continuing our journey of making a positive impact.”
The 2023 ranking of the Inc. 5000 comprises of companies that have achieved remarkable revenue growth in the face of challenges like inflationary pressure, escalating capital costs, and persistent hiring difficulties. Among the leading 5000 companies this year, the median three-year revenue growth rate has surged to an astonishing 2,238 per cent. The Inc. 5000 businesses for this year have contributed a staggering 1,187,266 jobs to the economy over the past three years.
The SDR's Role in Account-Based Marketing
The adoption of account-based marketing (ABM) into business models has grown exponentially over recent years, showing no sign of slowing down. This should come as little surprise, given the plethora of benefits adopting an account-based marketing strategy offers – the best of all being the clear alignment between sales and marketing.
The nature of account-based marketing brings both teams together harmoniously, including the sales development representatives who will report to either sales or marketing, depending on the organisation.
To understand the role that SDR teams play in an account-based marketing world and how they can help accelerate and maximise results, we spoke with Jessica Fewless, VP of ABM Strategy, Field & Partner Marketing at Demandbase. Additionally, we explore the numerous benefits of account-based marketing, examples and top tips for utilising the strategy.
Recommended by LinkedIn
Click the link below to read more.
Leveraging Buyer Personas for Effective Marketing Campaign
Ready to revolutionise the way you approach buyer personas?
In our latest episode of the B2B Revenue Acceleration Podcast, host Catarina Hoch (VP of Global Marketing, Operatix) sits down with expert Jim Kraus (President at the Buyer Persona Institute) to discuss his unique methodology.
Delve into the psychology of buying decisions, moving beyond demographics to truly understand what makes your buyers tick. Jim's approach centres on diving deep into recent buyers' insights through in-depth interviews, uncovering the triggers, success factors, perceived barriers, decision criteria, and the intricate buyer's journey that contribute to a holistic buyer persona.
Key talking points include:
Tune in to gain a fresh perspective on buyer personas and discover how to create strategies that truly resonate with your audience.
For more podcast episodes, click the link below.