An optimization checklist for maximizing advertising revenue for Q4

The past two years have forced us all to experience changes that have impacted #advertising revenue and profitability. No one could have predicted how this year would affect the entire world, much less the ad tech #ecosystem. 

 This is a crucial time to get ad revenue in order.

Here are some BidsCube suggestions you can implement to maximize your revenue between now and the end of the year. 

Update Ads.txt.

Ads.txt, developed by IAB Tech Lab, increases the transparency of the #programmatic advertising ecosystem by providing a flexible and secure method that publishers and distributors can use to publicly advertise companies they allow to sell their digital inventory. Ads.txt requires participating publishers to list authorized sellers on their domain, allowing buyers to create a filter to match their ads.txt list to the data provided in the #OpenRTB bid request. 

It's important to keep the ads.txt file up to date so that all authorized buyers can bid on your inventory. Not to mention, the Bidscube #Revenue team is constantly working to add new demand links so you can take advantage of them. 

Updating your listings

There are many techniques you can use to maximize ad revenue and profitability. A technique often used is to update your ads. At Bidscube, we use a managed update feature that automatically includes updates for all ads without requiring you, the publisher, to change the code. Our #team can activate this feature for you without requiring additional time or resources from you.

#Managed updates are a great technique that publishers can use to get additional impressions, as it has been seen to increase impressions, viewability and revenue. The guidelines state that the ideal refresh rate is 30 seconds. This is a recommendation, and it may be worth exploring other refresh rates for specific ad units (e.g., sticky footer). For best ad refresh results, publishing properties should have more partners/demand sources competing in their ad stack to get positive engagement rates and increase fill rates.

Anchor Advertising.

Our team is constantly strategizing with publishers to maximize engagement and ad profitability, and one placement option we highly recommend is #desktop and/or #mobile anchors. Anchor #ads, as the name implies, stay at the bottom of a user's browser window, regardless of where they go on the page. 

Because anchor blocks allow ads to remain on the user's page for as long as the user spends time on the site, viewability rates increase when they are used. Anchor blocks are used throughout a user's session. Anchor blocks are an optimized way to create additional, very valuable inventory. They have the advantage of always being viewable (an incentive for advertisers), and they fit into most website themes and designs. If they distract the user, they can simply choose "x" from the ad session. 

#Video ad formats.

Another great way to maximize profitability is to use a different ad format. Use video monetization even if you don't have content by running a video ad placement such as outstream or a video splicing product. Video ads are known to perform better than static ads, whether you're measuring engagement or clicks. You've probably experienced this yourself when you're scrolling through a web page or social feed and a video catches your attention. Bidscube knows this, and we know that our publishers are always looking for ways to optimize and maximize revenue while improving the user experience for their readers. 

Optimize browsing on mobile devices

On mobile devices, consider moving the first ad unit below the fold (sticky/sticker units are an exception). This will improve viewability and increase the likelihood that the ad will be loaded before the user scrolls to the end of the page. Mobile #device users view pages differently than desktop users.

Well, there you have it - just a few ways to maximize revenue in 2022! We know you want to generate as much revenue as possible, and these are just a few ways to help you do that. 

If you’re an existing #BidsCube publisher, send a note to our Publisher Success team at publishers@bidscube.com and we’d be happy to get you optimized for Q4. Not currently a Bidscube partner, but have questions about how we could help you maximize yield? Reach out to us at support@bidscube.com.