Optimize your Campaign Performance with Best Time to Send and Preferred Channel

If you are not using AI for your cross-channel marketing orchestration, you’re passing up a valuable opportunity. Take a look at our recent blog post to uncover more tips for optimizing your cross-channel campaigns with Intelligent Send Time and Best Channel.

Optimize your Campaign Performance with Best Time to Send and Preferred Channel

The impact of AI on the field of marketing is evident this year. The launch of ChatGPT has sparked conversations about the role of AI in marketing. We interact with AI-powered devices every day without even realizing it. From unlocking our phones with facial recognition to receiving show suggestions on streaming platforms, AI has become an integral part of our lives. AI is becoming increasingly important in marketing, and its use is expected to grow significantly in the future.

When AI is mentioned for marketers today, the first thought that often comes to mind is content creation. While creating content is certainly an important use case, the effectiveness of their campaign strategy largely depends on when customers actually see it.

Customer behavior and daily routines greatly affect their interactions with your brand. For instance, some customers may prefer to engage with your business during the morning, while others may prefer the evening. Moreover, in addition to timing, customers may have a preferred communication channel. For example, some may favor email, while others may prefer SMS or push notifications.

Identifying correctly, the ‘when’ and ‘where’ plays an important role in driving user engagement for marketing campaigns.

Reach out the right moment with Best Time to Send

 Our AI-driven machine learning, examines the previous actions of all your millions of customers and identifies any consistent patterns of interaction with your Emails, SMS, Web Push or Mobile Push notifications. Our AI optimization then adds a "Best Time to Send" label to each customer's profile, which you can leverage in your campaign automation and orchestration. Every customer's "Best Time to Send" for Email, SMS, Web Push and Mobile Push may differ based on their engagement history with each of these channels.

The "Best Time to Send" feature eliminates the need for your marketing team to make assumptions. It employs the customer's behavior over time to determine the most optimized "Perfect Timing" statistically. Furthermore, the AI engine, adjusts to evolving customer behavior and refreshes the "Best Time to Send" attribute regularly.

Optimize campaigns by reaching out to users on their preferred channels

Given the number of channels and media platforms, marketers often end up sending the same message through different channels such as email, SMS, Web Push, Mobile Push and more. Based on a user’s previous engagement across channels, our AI engine decides the channel where a user is most responsive and engages with the content. For example, if a user interacts with your push notification more than emails, it makes little sense to communicate through emails.

D·engage’s AI-Driven campaign automation helps you optimize engagement as users receive your communication on their preferred channel at the most opportune time. Also, keeping aside the costs involved in reaching out to the same users on different channels, it prevents you from spamming your users. 

How it works

Let’s look at the illustration to understand how AI-driven campaign orchestration works.

Wrapping up

By using AI-driven campaign optimization, marketers can eliminate guesswork and concentrate on their marketing strategy. By combining segmentation and personalization with optimization of campaign send-time and channel, engagement can be increased, leading to higher conversions.

Enabling this feature on the D·engage platform is simple. If you're a D·engage client, please contact your customer success manager or submit a support ticket. We encourage you to try out these features and provide us with your feedback.

About D·engage

D·engage is a Marketing and Messaging Software as a Service (SaaS) provider whose solutions enable brands to automate digital customer engagement to improve customer experience, increase revenue and reduce operating costs. Driven by a team of experts with vast experience in MarTech, the company offers a wide range of products and solutions available both in the Cloud and On-Premises.