OptimizeRx Insights Newsletter
OptimizeRx
Digital communications platform reaching providers and patients throughout the care journey.
Newsworthy Updates
OptimizeRx Launches Novel Brand Eligibility Technology
Micro-Neighborhood Targeting is now part of our Dynamic Audience Activation Platform (DAAP), so AI-guided brand eligibility signals can now be used to create superior consumer marketing audience.
FiercePharma: The Hidden Risk of Data-Driven Marketing
Data-driven strategies are key to marketing success, but static, point-in-time audiences can lead you down the wrong path. How well are you keeping up with the tremendous pace of change?
AI No Longer The Star: How Sports and Data Privacy Shined at DPE 2024
At DPE 2024, Maria Cipicchio highlighted how AI is no longer just a buzzword. Marketers are using it to drive HCP+DTC alignment, while sports marketing and data privacy took center stage.
Micro-Neighborhood® Targeting Goes Dynamic!
Tired of limiting audience geographies (and missing brand-eligible patients) in your DTC programs due to media budgets? There’s a better way.
OptimizeRx’s Micro-Neighborhood Targeting is now part of the Dynamic Audience Activation Platform (DAAP). It’s the same privacy-safe solution to consumer audience definition and targeting, but now with the power to automatically prioritize zip-9 clusters based on real-time patient volumes.
The result is pinpoint accuracy that minimizes marketing waste and maximizes DTC marketing impact – delivering more script lift from every media dollar.
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Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing
With competition growing and the rise of healthcare influencers, reaching patients and physicians at the right moments is more critical than ever—especially in fast-moving fields like oncology.
At the 2024 Digital Pharma East Conference, we moderated a panel on how aligning HCP and DTC marketing maximizes omnichannel effectiveness, makes an ideal use case for today's AI technologies, and creates tangible benefits for patients, providers, and pharma brands. Watch the full video for insights to drive more marketing impact and enable cross-functional collaboration to drive more marketing impact and enable cross-functional collaboration across your organization.
It’s Time to Integrate Your HCP Programmatic and Point of Care Media
Omnichannel, “surround sound” marketing is the gold standard for life science brands – and for good reasaon. When HCP programmatic strategies are integrated with point-of-care media, pharma brands and their agency partners can deliver a more cohesive and engaging brand experience, achieve greater cost efficiency, and boost HCP marketing impact.
Upcoming Events
PMSA Fall Symposium October 3-4, 2024
We can't wait to be a sponsor this year and dive into DTC Marketing, AI Driven Data, Pharma Marketing, and Data Accuracy and Insights.