Orchestrate Your Smarter GTM Symphony 🎻

We’re back and better than ever! 

This week’s Week End Wrap Up Newsletter is here to give you tea on all things orchestration. Whether you're an orchestration wiz, a total newbie, or somewhere in the middle, we’ve got you covered. 

Sit back and enjoy our top orchestration content picks!

This Week’s Must Read: The B2B Marketing & Sales Orchestration Playbook

Take a seat at the Demandbase library and give The The B2B Marketing & Sales Orchestration Playbook a read! 

With orchestration you are able to get smarter about your outreach and optimize your sales and marketing teams. 

To learn the fundamentals of orchestration checkout the ebook for yourself on DBCentral!

Our Podcast Pick: AI and MarTech in B2B

Constructing a successful orchestration strategy requires the right tools!

Tune into this episode of the Sunny Side Up Podcast as we are joined by Vinod Kumar, Principal Consultant at Diometric who shares…

• Why AI is becoming more relevant in B2B and B2C spaces
• How AI can help automate tasks leading to increased efficiency
• How analytics and AI can give leaders a better understanding of where the business stands and how it will progress
• How AI can identify changes in the business that need to be addressed, leading to more realistic goals

Find out how AI could boost efficiency and help you build a strong orchestration strategy when you listen on DBCentral! 

Gain more insight into the importance of analytics and AI when you connect with Vinod Kumar. 

Must Watch: Digital Sales Mastery: Lesson 2 — Curating Content for Prospects

Orchestration means making sure your teams are on the same page, to elevate the buyer journey to another level! 

Marcus Sheridan breaks down how to curate content and find the right content for each prospect's unique journey. 

Stream the latest episode of Digital Sales Mastery on DBTV!

Social Snap Shot: STEPtember Tracker

We're officially 2 weeks into STEPtember and we are proud of the progress team Demandbase has made so far we've made so far!

We've currently logged 4,474,442 steps and are super close to reaching a quarter of our step goal. 

Join us in the fight against Cerebral Palsy and register here to get moving with us.

Hispanic Heritage Month Resources:

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Week End Wind Down:

That's A Wrap!

Thanks for joining us for another edition of the Week End Wrap Up Newsletter! We hope this week's content gave your Smarter GTM Symphony the instruments it needed to orchestrate! Make sure to subscribe before you go so you can keep up with the latest trends in B2B. 

On the search for more B2B Content? Check out our content hub, DB Central, for all things B2B Go-To-Market.

We'll see you next week!