OUR power of authenticity: Why being real matters in life so VERY much to be FAR more powerful!!!
I created these pictures via AI and not my text

OUR power of authenticity: Why being real matters in life so VERY much to be FAR more powerful!!!


Have you ever met someone and just felt they were not being real? Maybe it was a salesperson, a coworker, or even a friend. It feels very off, right?

That’s because our subconscious minds are like antennas. They pick up on authenticity, or the lack of it. Today, let's dive into why being authentic is so important in every part of our lives, from work to relationships, and even sales. I think life’s slso far far too short to be anything but real.

Why Authenticity Matters ⁉

Being authentic means being true to yourself and showing your real thoughts and feelings to others. It’s about honesty and integrity.

People can sense when someone is genuine or just putting on a show. This connection builds trust, which is essential in every relationship, whether personal or professional.

Scientific Support for Authenticity

Let's look at five fascinating studies that show why authenticity is so powerful.

1. Sales Success 💚

A study from the Journal of Business & Industrial Marketing found that authenticity in salespeople significantly boosts customer trust and satisfaction. Researchers observed that when salespeople were genuine, customers felt more comfortable and were more likely to buy. Authenticity led to stronger, longer-lasting customer relationships.

2. Workplace Productivity 💡

Harvard Business Review published a study showing that employees who felt they could be authentic at work were more productive and engaged. When people don’t have to hide their true selves, they use less mental energy pretending and more energy being creative and effective in their jobs.

3. Leadership Trust 🍏

A study in the Leadership Quarterly explored the impact of authentic leadership. It revealed that leaders who were honest and transparent were trusted more by their teams. This trust led to higher team morale, better collaboration, and improved overall performance. People follow leaders who are real.

4. Personal Relationships 🌍

In the realm of personal relationships, the Journal of Social and Personal Relationships published a study that found authenticity to be a key factor in relationship satisfaction. Couples who were open and genuine with each other reported higher levels of happiness and stability. Authenticity helps partners feel truly known and loved.

5. Mental Health 🌹

A study from the Journal of Counseling Psychology highlighted that authenticity is linked to better mental health. People who live authentically experience lower levels of stress and anxiety. They feel more satisfied with their lives and have higher self-esteem. I believe being true to yourself is good for our mind and soul.

Here I have for us some practical tips to be more authentic

Now that we know why authenticity is so important, here are some easy ways to practice it:

  1. Know Yourself: Spend time understanding your values, strengths, and weaknesses. Self-awareness is the first step to authenticity.
  2. Be Honest: Share your true thoughts and feelings with others. Honesty fosters trust and deeper connections.
  3. Avoid People-Pleasing: It's tempting to say what others want to hear, but staying true to your beliefs and opinions is more important. I believe also very much, that we should practice MUCH LESS political correctness and embrace the DIVERSITY of all of our opinions! With complete respect for each others opinions we improve better communication and learning insights! Let's communicate at eye-level!
  4. Show Vulnerability: It's okay to admit mistakes and show weaknesses. This makes us all more relatable and human.
  5. Consistent Actions: Align your actions with your words. Consistency builds trust and shows that you mean what you say. Basically I find it means also to "walk our talk".

Conclusion 💐

Being authentic is not just a nice idea; it’s essential for a fulfilling PURPOSEFUL life AND better efficiencies!

It helps us connect deeply with others, whether in sales, at work, or in personal relationships. Remember those scientific studies?

I find they all point to one thing: authenticity is powerful and necessary. Life is too short to be anything but your true self. So, let's embrace authenticity. Be real, be you, and watch how it transforms your life and the lives of those around you.

Let's stay authentic togehter!

🌻 IF you find my article and thoughts in some way nice or inspiring, I would love to hear your thoughts about it or even share it, to inspire others 🌞

Annie Wei Chen-MBA.MAIB

Go&Do International GmbH/ Owner and Managing Director

6mo

Marcus Parade, 🌞💡✅ MBA I love the article yes Life is too short we need to cherish ourself, be a real me.

Chris Sain Jr. MSN

Let’s Eat while they Sleep

6mo

Thanks for sharing

Anetta Skupińska

Dotacje UE / Kredyty preferencyjne dla Rolników i podmiotów Agro / Sustainability Officer / ESG / CSR / Finasowanie / Rolnictwo / Agro / Agrobiznes / Wspólnoty Mieszkaniowe / Coach / Menedżer Bankowości Biznesowej

6mo

When you are yourself, you are always an original, never a copy. 💚😉🥹

Andre Williams

CEO and Co-Founder at Optevo

6mo

What an awesome article Marcus. I wasn't aware of all those studies - it's great to see the 'proof' of how being authentic has so many benefits.

Almuth Siegl

I turn sustainable innovations into economic products Entrepreneur 💡 Fundraising Specialist for Sustainable Projects 🎯 Environment and Equity Advocate 🧩 Angel Investor 😇

6mo

Great article dear friend Marcus Parade, 🌞💡✅ MBA

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