Pakistan Poultry Association – Next level of Industry growth

Pakistan Poultry Association – Next level of Industry growth

We have witnessed the growth and development of Pakistan poultry industry in last four decades. Role of PPA is vital and all its founder members and working members (till today) have done great job. Poultry protein is affordable and readily available in safe and healthy manners.

Till today a lot of activities are done in research, production, feeding, husbandry , processing and awareness under the leadership and umbrella of PPA. We can continue to write paragraphs in support of PPA and its work for betterment. Yearly exhibition is obvious show with a lot of success.

The purpose of writing this article is to provide food for thought, what is next? Can we think differently or work differently? These questions would be catalyst to work for innovations.

This year we have another grand success of poultry show under umbrella of PPA 2019. The key objectives were:

-       Share local research and developments in poultry segments

-       Bringing all stake holders under one roof

-       Break out sessions and encouragement to young scientists

-       Safe, healthy and efficient production systems

-       Awareness programs

-       Working on reducing AMR etc

These were many more tangible and non- tangible benefits which had been achieved.

Currently we are mainly challenged with volatile market situation which is hit by disease, over production, inflation, inputs prices and lack export opportunities. Locally consumption must be increased but purchase power and some negative myths are limitations. Industry is adopting modern techniques in feeding, housing and processing and still it is on going process. Keeping in all challenges in front what we can do differently is million-dollar question. Next level of growth lies in collaborations, efficient & safe production and export opportunities. How we can reach to these KPI’s, following are key suggestions to be observed and discuss:

a)     Mega awareness campaigns locally and regionally

b)     Outsource the exhibition to globally companies like, VIV, VICTAM, Euro Tier etc

c)     Pakistan poultry industry participations in globally events to attract the export opportunities is key. We have local & global working association like NAP, WPSA and many other which can work under one umbrella to support the cause.

d)     Bringing up young talent and let them lead from front

e)     New innovations and management command is crucial for development

f)      Build data house for working on production, demands and export opportunities

g)     Publish and set business norms to follow and monitoring systems for defaulters.

h)     Professional development programs and training to be focused.

Pakistan is land of opportunities. We have great talent and resources available. Need of hour is to support the right man for right job and deploy resources on merit. These are suggestions for next level growth and further good suggestions can be added.