PASSION PROJECT! JOIN ME FOR GAME-CHANGING SEMINAR, PITCHED PERFECT PR, ON MAY 9

Lately I’ve been devoting a lot of my energy to a passion project that I’m so proud of – my first-ever public relations seminar, called Pitched Perfect PR. I am teaming up with a fellow PR veteran and media insider, Mika Stambaugh, to deliver this one-day training event on May 9. We plan to arm people of all backgrounds with tools and tips they need to generate attention, buzz and media coverage for their business, brand, client or cause.

Why am I adding this significant responsibility and time-consuming project to my already jam-packed schedule? Because effective storytelling and PR – done the right way at the right time – is an essential part of achieving success and growth in virtually any industry. But I know that many busy professionals are overwhelmed by the thought of crafting their story and getting it out to the public. They WANT to do this and see the value in it, but they don’t know WHERE or HOW to begin. That’s where Mika and I come in. I truly believe we have helpful inspiration and knowledge to share, based on our combined years of experience in Chicago newsrooms and PR agencies.

Some people might question why I would partner with someone who seems to be a competitor on an endeavor like this. But I love the idea of two women supporting each other and coming together to share what they know and help others. We need more of that in the business world. I have always said being an entrepreneur can be lonely. So two experts are better than one! My friend Mika is founder and president of The MAS Ink. When she approached me with the idea last fall - I said let’s go for it!

Pitched Perfect is for PR and communications professionals, but also for anyone who wants to become a better storyteller and speaker and learn how to get their message out to the public. It’s a game-changing learning opportunity! The seminar will include six need-to-know educational seminars that can help anyone achieve impactful results:

• The art of storytelling and developing compelling messaging that resonates
• Writing for PR purposes
• Pitching your story and landing coverage. (i.e. getting the attention of busy producers, editors, writers and news desks)
• The important role of social media and influencer outreach in getting noticed
• Presenting your best self (media training and public speaking tips)
• Communicating in times of crisis

Of course, we will make it fun and include valuable networking opportunities, with breakfast, lunch and happy hour also on the agenda. And we plan to welcome some local media celebrities who will also share their expertise.

The seminar is on Thursday, May 9 (9 a.m. to 5 p.m.) at TeamWorking by TechNexus in downtown Chicago. Space is still available. I encourage my colleagues, friends and anyone who follows me to learn more at pitchedperfectpr.com, and consider registering for this day of learning and sharing. Please also spread the word about this great opportunity to gain insider PR knowledge and take your career to the next level.

I’d love to see you at Pitched Perfect PR on May 9!