The Pepped Periodical Issue #22
Georgie Carter
Using email marketing to maximise DTC customer retention and revenue | The Telegraph Top 100 Female Entrepreneurs to Watch
In this week's issue...
🚀 Step-by-step guide on how to use surveys to drive growth throughout the customer journey.
🏃 Restructures at Lululemon in the marketing team.
📈 Why it’s difficult to turn a TikTok Shop customer into a lifetime customer
Using Surveys to Drive Growth Throughout the Customer Journey
In the fast-paced world of e-commerce, knowing your customers is essential for growth. While quantitative data provides important insights, it lacks the deeper understanding of customer motivations and preferences that qualitative data can offer.
This is where customer surveys come in, providing a powerful tool to understand and improve the customer experience.
Quantitative data tells you the "what," but customer surveys uncover the "why." By gathering feedback at various stages of the customer journey, you can gain a holistic view of your customers' experiences, uncovering their pain points, preferences, and motivations.
Armed with this data, you can optimise your strategies, improve conversions, and cultivate long-term customer loyalty.
Check out our step-by-step guide to utilising customer surveys within the customer journey to increase loyalty, conversions and revenue.
Hot Takes
🔥 Lululemon restructures product, marketing teams as Chief Product Officer Sun Choe exits | Read time: 2 minutes
🔥 Dr. Muneeb Shah: ‘It’s difficult to turn a TikTok Shop customer into a lifetime customer’ | Read time: 2 minutes
🔥 You're Buying So Much From Temu And Shein The Air Cargo Industry Can't Keep Up | Read time: 3 minutes