Perception, Growth, and the Art of Differentiation | Saturday Snapshot - October 14th

Quote of the Week

“People who say it cannot be done should not interrupt those who are doing it." - George Bernard Shaw

Here’s what’s in this week’s snapshot:

1. AgTech's Prediction Paradox: Navigating Uncertainty in a World of Assumptions
2. From Manipulation to Mentoring: Rethinking Growth in AgTech
3. Escaping Category Jail: The Audacity to Defy Gravity
4. The Potato Problem and Curating Perceptions in AgTech

1. AgTech's Prediction Paradox: Navigating Uncertainty in a World of Assumptions Here’s an early look at my upcoming Ag Enlightened Presentation!Register for Ag EnlightenedThe biggest problem in agtech is that everyone is so certain about the future.When we know what is going to happen next, we check out. And that’s when we make our biggest mistakes.Read The Full Post

1. From Manipulation to Mentoring: Rethinking Growth in AgTech Not all growth is created equal. There is growth that is a result of manipulation and growth that is a result of the syndication of truth.Today in agtech, many have forgotten this.Read The Full Post

1. Escaping Category Jail: The Audacity to Defy Gravity The default position of all early companies is to do nothing new. The pre-programmed setting is failure.This is what Reid Hoffman is referring to when he compares running a startup to “throwing yourself off a cliff and assembling an airplane on the way down.”The airplane isn't built yet. The only reality is you and the ground - an unpleasant meeting rapidly approaching.Few businesses survive, and even fewer find a way to thrive.In fact, 90% of startups fail, and less than 1% of VC-backed companies ever reach a valuation of $1B or more.Why?Read The Full Post

1. The Potato Problem and Curating Perceptions in AgTech

If you make the best agtech product ever, but nobody else agrees, is it really the best product?

No, it’s not.

Read The Full Post

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