Perfect Brand Matches for the 2024 Heisman Finalists 🏆

The 2024 Heisman Trophy finalists exemplify a blend of elite athletic ability, leadership, and personal charisma. These qualities make them intriguing matches for several globally recognized brands.

Travis Hunter - University of Colorado Boulder

Sports Brand: Air Jordan

Jordan Brand highlights athletic excellence and iconic style—qualities that define Travis Hunter’s gameplay. Generating over $5 billion in annual revenue, Jordan Brand is a cultural and athletic leader. Hunter’s electrifying two-way performances and commanding presence embody the brand’s focus on pushing boundaries and achieving greatness. 🔥

Sports Drink: Gatorade

Hunter’s stamina and ability to thrive under pressure make Gatorade an ideal partner. Gatorade commands a 67.7% share of the U.S. sports drink market, cementing its role as a hydration partner for elite athletes. Collaborating with Gatorade would amplify Hunter’s relentless energy and competitive edge. 💧

Technology: OpenAI

OpenAI’s commitment to innovation and breaking new ground complements Hunter’s game-changing athleticism. As a player redefining what it means to excel in multiple positions, Hunter embodies OpenAI’s forward-thinking philosophy. 🤖

Automotive: Land Rover ( JLR North America )

Land Rover's blend of luxury and performance aligns seamlessly with Travis Hunter's elite athleticism and commanding presence. Land Rover's reputation for sophistication and capability has helped it sell over 350,000 units annually. As a player who stands out for his versatility and elegance, Hunter perfectly reflects Land Rover's values. 🚘

After Hours: Hennessy ( Moët Hennessy )

Hennessy’s tagline, “Never stop. Never settle,” mirrors Hunter’s pursuit of mastery on both offense and defense. The brand’s association with ambition and excellence aligns perfectly with his dynamic presence. 🥃

Wild Card: Old Spice ( Procter & Gamble )

Old Spice’s bold and confident image fits Hunter’s high-energy persona both on and off the field. His magnetic charisma aligns with Old Spice’s campaigns that celebrate individuality and standout performance. 🧴

Ashton Jeanty - Boise State University

Sports Brand: Nike

Nike’s focus on explosive energy and high performance makes it an excellent match for Ashton Jeanty. As the most valuable apparel brand worldwide with a valuation exceeding $35 billion, Nike exemplifies excellence. Jeanty’s versatility and highlight-reel moments perfectly align with Nike’s "Just Do It" ethos by consistently delivering impactful plays. 🏃♂️

Sports Drink: Red Bull

Red Bull’s association with energy and pushing limits aligns with Jeanty’s dynamic style. His ability to create game-changing moments reflects the brand’s emphasis on daring and action. ⚡

Automotive: Ford Motor Company

Ford’s emphasis on reliability and toughness mirrors Jeanty’s consistent contributions on the field. Like Ford’s vehicles, Jeanty represents strength and dependability in any situation. 🚙

After Hours: Athletic Brewing Co.

Athletic Brewing, known for its innovative and health-conscious approach to craft beer, connects with Jeanty’s active and disciplined lifestyle. The brand’s commitment to reimagining traditions fits Jeanty’s role as a modern athlete. 🍺

Technology: WHOOP

WHOOP, a leader in wearable fitness technology with over 200,000 users, aligns seamlessly with Ashton Jeanty’s commitment to peak performance and adaptability. By empowering athletes to optimize health and recovery, WHOOP mirrors Jeanty’s forward-thinking approach and dedication to excellence on the field. 💯

Wild Card: Gucci

Gucci’s focus on luxury and standing out aligns with Jeanty’s electrifying presence. His confidence and unique energy on the field reflect Gucci’s bold and stylish branding. 👜

Dillon Gabriel - University of Oregon

Technology: Microsoft

Microsoft’s focus on leadership and problem-solving aligns with Dillon Gabriel’s role as a quarterback. His strategic vision on the field parallels Microsoft’s emphasis on empowering people to achieve more. ✨

Sports Drink: Powerade ( The Coca-Cola Company )

Powerade’s focus on hydration and peak performance aligns with Dillon Gabriel’s ability to deliver in high-pressure situations. With a global market share of approximately 15%, Powerade remains a key competitor in the sports drink industry. Gabriel’s energy and resilience embody the attributes Powerade promotes in athletes. 💦

Sports Brand: Under Armour

Under Armour’s commitment to high performance and innovation reflects Gabriel’s composed and precise gameplay. The brand’s mission to empower athletes matches his ability to lead and inspire his team. 🏋️♂️

After Hours: Jameson ( Irish Distillers )

Jameson’s smooth yet strong identity mirrors Gabriel’s calm and effective playing style. The brand’s association with tradition and excellence aligns with his consistent success as a quarterback. 🥃

Automotive: Daimler Chrysler

Chrysler’s emphasis on refinement and reliability complements Gabriel’s steady leadership. Like Chrysler’s vehicles, Gabriel combines style and functionality to deliver results. 🚗

Wild Card: Kay Jewelers

Kay Jewelers’ emphasis on meaningful connections and timeless moments aligns with Dillon Gabriel’s leadership qualities and ability to create unforgettable plays. As the leading U.S. retail jewelry brand with annual sales exceeding $2 billion, Kay Jewelers mirrors Gabriel’s poised and dependable presence, making it a perfect match. 💎

Cam Ward - University of Miami

Technology: Samsung Electronics

Samsung’s adaptability and focus on innovation align with Cam Ward’s ability to lead Miami’s resurgence. With a $20 billion annual R&D investment, Samsung exemplifies a drive for excellence. Ward’s knack for revitalizing his team mirrors Samsung’s commitment to redefining boundaries. 🌌

Sports Drink: PRIME

PRIME’s energetic and high-performance branding complements Ward’s clutch performances. As a quarterback who thrives under pressure, Ward reflects PRIME’s emphasis on peak athletic achievement. 💪

Automotive: Hyundai Motor America

Hyundai’s focus on reliability and competitiveness matches Ward’s leadership and determination. Just as Hyundai has grown into a global force, Ward continues to elevate his team’s success. 🚗

After Hours: Diageo

Diageo’s premium offerings, like Guinness, represent tradition and quality. Ward’s composed and mature approach to the game aligns with the brand’s values, making it a natural partnership. 🍺

Sports Brand: Adidas

Adidas’ focus on innovation and individuality suits Ward’s leadership style and standout performance. As a brand that champions athletes who inspire, Adidas complements Ward’s transformative impact on his team. 👟

Wild Card: Cartier

Cartier’s timeless elegance and reputation for sophistication perfectly align with Cam Ward’s composed and poised presence. As a quarterback who exemplifies leadership and style, Ward embodies the qualities that define Cartier’s iconic brand. 💎

Each Heisman finalist possesses unique skills and characteristics that resonate with the world’s leading brands.

However, matching brands with athletes isn’t an exact science yet—it’s more like a fun guessing game.

That’s precisely the challenge I’m working to solve by developing software to accurately pair athletes with the brands their fans love.

I hope you enjoyed these ideas. Please share your own take on the best brand matches in the comments and follow Headband to track our progress. ✨👊