Pet Parenting in India: Redefining the Future of Petcare

India’s petcare industry is undergoing a transformation, helped by the growing recognition of pets as family members. The growing bond between people and their pets is no longer a simple relationship of ownership—it’s a transformation into full-fledged parenthood, leading to a shift in spending habits, preferences, and expectations. 

This evolution, as covered in our previous article “From Kibble to Care: Understanding India’s Evolving Petcare Market,” highlighted the enormous potential for businesses. We connected with ~500 pet parents in metro cities to delve into the dynamics shaping pet parents' choices, and the opportunities they offer to brands who are ready to tap into a fast-growing market driven by premiumization, emerging petcare categories, and innovation