Pigeon Celebrates 2nd Anniversary of Its BTM Layout Exclusive Brand Outlet with a Grand Event

Pigeon celebrated the second anniversary of its Exclusive Brand Outlet at BTM Layout, Bengaluru recently with an exciting celebrity 'Cook with Me' session that brought customers and food enthusiasts together. Hosted by the beloved television personality, anchor, and actor Anupama Gowda, the session was filled with energy, inspiration, and a shared passion for innovative cooking solutions. This event was the first in a series of planned interactive sessions at Pigeon outlets across India to unite communities while showcasing the brand’s versatile range of products.

A Day of Festivities and Culinary Delights

The event began at 11:00 AM, with Anupama Gowda warmly welcoming attendees and sharing her personal experience with Pigeon’s products. Her words highlighted the brand’s reputation for delivering trust, value, and cutting-edge home appliances to Indian households.The day’s key highlight was the interactive cooking demonstration. Guests witnessed the versatility of Pigeon’s Duo OTG Airfryer, which combines baking, rotisserrie, and air-frying capabilities, and the Ultra Fast Chopper, an innovative chopper that chops in seconds, not minutes. Anupama, along with participants, prepared delicious dishes like chocolate cake, French fries, and garlic bread, showcasing how these innovative appliances make cooking healthier and more enjoyable without compromising on taste. Guests sampled these treats and left inspired to try these recipes at home. Mayank Gupta, Chief Growth Officer of Stovekraft, shared his thoughts on the milestone, "Our journey with Pigeon EBO at BTM has been incredible. Celebrating two years of retail success inspires us to continue expanding and bringing innovative solutions to more homes across India".

On the occasion, Anupama also introduced Pigeon’s latest offerings, which blend innovation and style such as Stellar Airfryer which monitors cooking progress with its see-through glass top. Filterless and Hand Gesture Chimneys for advanced tech for effortless operation. Ultra-Slim, stylish Hobs, perfect for modern kitchens. Cosmic Cooktops engineered in collaboration with Italian-based company SABAF for high performance with sleek designs. Cast Iron Cookware pre-seasoned and enamel-coated options for healthy cooking.

Anupama also expressed her surprise and admiration for the vast range of innovative product lineup that were displayed in the store, featuring air fryers, electric pressure cookers, coffee makers, regular pressure cookers, knives & choppers, mixer-grinders, flasks, insulated water bottles, iron boxes, and lighting solutions.

The event resonated deeply with attendees, many of whom have been loyal Pigeon customers. Said Priya S., Homemaker, "I’ve been using Pigeon products for years, and seeing such advanced appliances like the OTG Airfryer is truly exciting. The live demo was fantastic. The store is spacious and well-designed, which enhanced the shopping experience, and the customer executives were helpful and friendly too."

Rajesh M, an entrepreneur from BTM Layout, said, "The event was so engaging, and Anupama made it memorable. I was delighted to be invited to join the cooking demonstration, and I had so much fun. This is the first time I'm baking a cake, and I thank Pigeon for giving me this opportunity." 

Exclusive Anniversary Offers: To mark the occasion, Pigeon introduced exciting discounts and giveaways. All participants received a complimentary Pigeon insulated bottle and enjoyed special pricing on various products. The celebration was more than an event—it was a testament to the brand’s commitment to enhancing everyday living. Guests left with smiles, recipes, and a renewed appreciation for the art of cooking, powered by Pigeon’s innovative appliances.  Stay tuned for more exciting events and offers as Pigeon continues to inspire Indian kitchens with style, innovation, and functionality.