Pillars, tipis, and the next viable question – The Marketing Matters, Monday Ed.
Vassilena Valchanova
Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.
Welcome to Marketing Matters – Monday Edition! Every week, I'll share a short and sweet set of pieces on digital strategy, branding, and content marketing. I hope it'll help you start your week on the right foot. If you like it, you'll love the full edition delivered to your email every Friday.
by Jay Acunzo :
💡 A Prompt from John Mulaney: How to Come Up with Better Ideas for Content in Less Time
You can’t win if you’re just rushing through the content creation hamster wheel and writing whatever. To build a brand and build an audience, you’re better off designing content around a central theme. This post provides a great example of a simple technique: just ask the next viable question. Use your curiosity to get more ideas that align beautifully with your broader plan.
by Bryan Casey :
⛺️ The TIPI framework
TIPI stands for Topics, Information Needs, Page Types, and Information Architecture. This is an advanced content framework but one that helps a lot in B2B and other complex customer journeys. It adds structure and showcases how your content connects with each journey stage, depending on the customer’s understanding and intent.
Recommended by LinkedIn
by Kara Parlin 🔥 at Contently :
🏛️ How to Leverage Topic Pillars to Build a Targeted Content Framework
I’m pretty sure most content marketers already know what content pillars are. But this article provides useful ways to make content pillars a key part of marketing strategy. Mapping them to the customer journey and incorporating them into your goals will make content pillars not just a handy SEO play, but a long-term strategic one.
Thanks for reading this far! Here’s a cute kitty as your reward.
💌 Enjoyed this amuse-bouche? Get the full meal!
The Marketing Matters newsletter comes to your inbox every Friday, full of more useful content, a short thought piece from yours truly, and a few additional links to make you smile.
Six systems for small businesses that think big.
7moI'm going to try the "ask the next obvious question" approach this week. It's a great sales technique to answer the next obvious question. This works well in group meetings and on calls where individuals in the audience say "this guy is talking to me".
Partnerships @ Nift
7moThe John Mulaney prompt is brilliant. Love the idea that "Creativity isn’t the manufacturing of brilliance. It’s the pursuit of curiosity." Great share, Vassy!
Actionable Strategies for Business & Personal Growth | Systems thinker & system builder | 3x founder, 3rd gen entrepreneur | Early stage ops consultant | Business & Lifestyle strategist | Recovering workaholic | Boy mom
7moYou had me at John Mulaney.