Pink Spaghetti is 15!

Empowering Virtual Assistants since 2009 

Where it all began 

Back in 2009, our co-founders, Caroline Gowing and Vicky Matthews, met at their children's swimming classes and became friends over motherhood, a love of lists, Greys Anatomy and a common dissatisfaction with their corporate careers, which they found more and more inflexible and unfulfilling. 

Born out of this friendship and a dream to be their own boss, came Pink Spaghetti - a very special Virtual Assistant business which has gone on to help dozens of women like Caroline and Vicky start their own business - creating a flexible career which works for them and puts them in control of their own future. 

Pink Spaghetti Mid Cheshire 

The initial conception of Pink Spaghetti was Mid Cheshire (which is still one of our top performing franchises today). Originally, Caroline and Vicky were aiming at domestic clients, busy people who needed support with the everyday tasks and general home admin (in fact, one of their first jobs was taking and picking up dry cleaning for a busy family!). Over time however, they were asked more and more to support clients with their businesses (many of them were entrepreneurs themselves) and they soon realised there was a gap in the market for highly-skilled, organised and tech-savvy support for small business owners. Over the next few years, Pink Spaghetti Mid Cheshire went from strength to strength as Caroline and Vicky used their years of experience as a senior PA and project manager to not only support, but also help grow their client's businesses. 

Your skills, your business, your life 

After a few years, Caroline and Vicky made the decision to look into franchising the Pink Spaghetti concept. Their dream was to enable people to create a successful business which was on their own terms and could fit in with their lives without compromising on financial success. They honed their business offering, walked the walk, talked the talk and after lots of methodical and in-depth research, the Pink Spaghetti Franchise was launched in 2012. And so began the journey to the award-winning Virtual Assistant franchise business we know and love today. 

Run your own business 

With over 50 franchisees (who between them employ over 120 people), Pink Spaghetti is now an award-winning Virtual Assistant franchise which has transformed the lives of countless women across the UK. Being your own boss and being in the driving seat of your own career remain the key to our success. Combined with a rich and supportive network, a market-leading training programme and the support of a dedicated support team - our franchisees can hit the ground running and speed towards profit much faster than if they had done it alone. 

A rich and supportive network 

At the heart of Pink Spaghetti is our supportive, inclusive and inspiring culture. Carrying on the respect and friendship started by our co-founders, Caroline and Vicky back in 2009, our franchisees lift each other up, collaborate, and most importantly, create lasting friendships which transcend just 'business'. Our annual conference is testament to this, where we come together as a group each year to celebrate success, learn and inspire each other to go on to even bigger and better things. 

Always looking forward 

In 2023, we sadly lost our co-founder Vicky to a brain tumor. Her legacy however remains, and we are inspired every day to be positive, support one another and deliver the very best service for our customers. Vicky was the queen of business development and so her tips, presentations and how-to guides remain part of our training to this day. 

Caroline meanwhile remains at the helm of Pink Spaghetti. She is passionate about delivering the best franchise model in the industry and this is refeflected in our inclusion as a BFA member and our Best Franchise Workbuzz 5-star satisfaction award, which comes directly from anonymous feedback from our franchisees. We are also proud to be listed in the Elite 100 top franchises across the UK, rubbing shoulders with the likes of Home Instead, Subway, Kumon and Right at Home. 

And what about Mid Cheshire? One of their biggest customers started life as a small task writing Christmas cards for the owner many years ago. Today, that client has expanded across the globe and the Mid Cheshire admin team is their complete 'back office' function - a testimony to how relationships start and blossom when trust and integrity meets skill and common sense! 

If you’re inspired by our story and are ready to take the next step in your career, contact us today to learn more about how you can join the Pink Spaghetti family. You can find out more about becoming a Pink Spaghetti Virtual Assistant by clicking here.