Pinocchio’s nose and public trust

I enjoy observing people speak unscripted. There’s something compelling about watching individuals articulate their thoughts in real time, progressing their arguments with clarity and spontaneity. And given my penchant for following world affairs, I found myself overstaying at the Hyderabad airport lounge last night, tuning in to the much-anticipated U.S. presidential debate. Let's leave aside the names and specifics—witnessing two individuals, each competing for the highest office in their country, publicly accuse one another of lying in front of millions was a spectacle in itself.

For those who look up to public figures, such an exchange feels a bit awkward, not merely because accusations of dishonesty were hurled, but because it betrays the very trust we seek in our leaders. As communicators, we know that trust is the currency of connection, and nothing depletes that currency faster than the perception of dishonesty.

This debate brough about images of Pinocchio, which many of us heard as children. The image of Pinocchio’s nose growing with each lie was a powerful metaphor for the consequences of dishonesty. As young minds, we absorbed that lesson deeply: lying brings about undesirable consequences. It’s fascinating how simple childhood lessons still resonate well for adult problems. However, today the challenge of distinguishing truth from fiction has grown more nuanced. Facts, once thought to be clear-cut, now seem subjective and open to interpretation.

 In an age where information travels faster than ever and narratives can be shaped with alarming ease, the nature of what constitutes “correct” information has become murky. Truth, it seems, can be bent and twisted depending on one’s agenda, leaning, or belief system. This subjectivity leaves many feel unsure of who to trust and what to believe. But authenticity in communication is not just about adhering to factual correctness—although that is essential. It is about presenting information with integrity, transparency, and a genuine intent to inform rather than manipulate.

So, where do we go from here? How do we help restore faith in public discourse when subjectivity threatens objectivity? The answer may lie in a return to fundamental principles of communication that have stood the test of time.

Prioritize intent over spin

Too often, we are focused on winning over an audience by any means necessary, rather than communicating with purpose and sincerity. We must ask ourselves, What is the intent behind this message? Authentic communication is built on honest intent.

 Facilitate critical thinking, not echo chambers

In a world of algorithm-driven news cycles and tailored feeds, it’s easy for people to be surrounded by information that confirms their beliefs. We need to encourage dialogue that challenges assumptions and fosters critical thinking. Presenting facts alongside context—while acknowledging complexities and grey areas—is vital to restoring a balanced discourse.

 Value empathy and emotional honesty

Data points alone rarely resonate with audiences. It is the emotion behind the message that connects with people on a human level. Empathy—genuinely understanding and addressing the concerns of others—should be at the core of our communication strategy. Authenticity stems from emotional honesty, a trait often missing in today’s hyper-curated public discourse.

Make room for accountability

Public figures, leaders, and communicators must hold themselves accountable for the messages they put out into the world. Mistakes will happen, but the way they are handled makes all the difference. Authenticity is reinforced when accountability is embraced—not dodged.

 Promote consistency between word and deed

Audiences are quick to notice when actions do not align with words. Authenticity demands a consistency that goes beyond the communication itself. Public figures must lead by example, ensuring that their actions reflect the values and commitments they espouse. For us as communicators, the focus should be on building and maintaining that bridge of trust between word and deed.

 Elevate Truth, Even When It's Uncomfortable

In a polarized world, telling hard truths can feel risky, but that’s precisely why it is so important. Authentic communication does not shy away from complexity or challenge. It embraces the uncomfortable truths that need to be shared, understanding that short-term discomfort often leads to long-term credibility.

 Restoring authenticity to public discourse won’t happen overnight, nor can it be the responsibility of any one person or group. It requires a concerted effort from leaders, communicators, and audiences alike to demand integrity in messaging. For communication professionals, this is an opportunity to become champions of a more thoughtful, intentional, and truthful exchange of ideas.

 If we can take a lesson from Pinocchio's story—recognizing that dishonesty ultimately leads to more complications —we can also choose a different path. One that values authenticity over spin, transparency over obfuscation, and, above all, a sincere commitment to fostering a more connected and informed public dialogue.  By grounding our communication in these principles, we can help ensure that public discourse becomes something people can once again look up to—rather than recoil from.

And by the way, it will be fascinating to know to who takes up the presidential crown! And yes, I did catch my fight in time.