Placer AI: Unveiling Foot Traffic Secrets & Beyond with Mobile Data

I recently came across a webinar on Consumer Goods Technology (CGT) titled "Get Granular on Consumer Behavior With Food & Beverage Location Analytics," brilliantly hosted by Lisa Johnston Editor in Chief at Consumer Goods Technology (CGT), EnsembleIQ with Placer AI's Head of Analytics, R. J. Hottovy, CFA I was thoroughly impressed with the insights presented and wanted to share a brief overview of what I learned about Placer AI.

The webinar focused on the application of location analytics in the Food and Beverage (HORECA) channel, but I believe the insights are valuable in a broader context.

Introduction: Placer AI is a location-based analytics company that leverages mobile data to provide foot traffic estimates for any physical place in the U.S. This data can be used to enhance Sales / RGM strategies by providing insights into customer behavior and demographics.

𝗣𝗹𝗮𝗰𝗲𝗿 𝗔𝗜'𝘀 𝗞𝗲𝘆 𝗢𝗳𝗳𝗲𝗿𝗶𝗻𝗴𝘀:

𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀:

• Provides detailed analytics on foot traffic patterns and consumer behavior.
• Enables businesses to understand how consumers interact with different locations, which can inform marketing and operational strategies.

𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀:

• Uses data to analyze the performance of various locations and identify high-potential areas for expansion or improvement.
• Helps in making data-driven decisions about site selection, optimizing store layouts, and enhancing customer experience.

𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀:

• Offers tools to compare performance metrics with competitors, providing a strategic advantage.
• Helps businesses identify market trends and consumer preferences relative to competitors.

𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻:

• Facilitates segmentation of markets based on consumer behavior and demographic data.
• Allows for targeted marketing campaigns and personalized customer engagement strategies.

𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗗𝗮𝘁𝗮:

• Provides up-to-date data, enabling businesses to respond quickly to market changes and consumer demands.
• Enhances the agility and responsiveness of marketing and operational efforts.

How do they do?

Placer AI is a location intelligence company that uses anonymized mobile data to estimate foot traffic for physical locations across the United States. Here's a breakdown of how it works:

Data Acquisition:

• Partners with hundreds of mobile app companies.
• Receives anonymized location data for 25 million devices 24/7.
• No personal information is collected or used.

AI and Machine Learning:

• This anonymized data sample is fed into Placer's AI and machine learning models.
• The models extrapolate from the sample to estimate foot traffic for entire locations.

Data Insights:

• Provides data on: Number of visitors Length of stay Visitor movement patterns (where they go after)

Beyond Foot Traffic:

• Placer AI goes beyond just basic foot traffic data.
• Partnerships with other data providers allow for enriching insights: Census data Spatial AI Geographic data (e.g., Average income in a zip code)
• By analyzing visitor's home zip codes and combining it with additional data, Placer AI can infer: Visitor demographics Shopping habits and preferences Comparisons with competitor locations

I hope you find this overview helpful. I believe Placer AI's solutions could significantly enhance our approach to consumer analytics and market strategy.

Thanks CGT - Consumer Goods Technology , Lisa Johnston and R. J. Hottovy, CFA for an insightful webinar.

Looking forward to your thoughts and feedback.

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