Positioning, Retention, and Go-to-Market Strategy for a SaaS Render Node Monitor case study and the Results:

• 300 sales conversations in month 2 and 500 sales conversations in 3 months
• decreased cost of acquisition (CAC) from $23 to $9 per SQL
• three partnerships with major architectural firms
• Increased retention by 300% and found a new growth subsegment

The story:

Render Node Monitor is a SaaS tool that manages your render farm. 3D artists, architects, and

game companies use it to render their pictures, videos, and graphic models faster.

Before meeting LuckBoosters, the company was struggling with positioning and retention.

The Goal:

Create initial traction, fix their retention, validate the new positioning and market for the B2C and

the B2B audiences

The solution:

First of all, we did an audit of all the existing assets, CRM, newsletters, use cases, sales

materials, website, and positioning, and conducted customer interviews.

After doing a dozen of them, we realized pretty early that the companies and individuals we were talking to were not really the right fit. It felt like they were buying vitamins and not a painkiller.

Therefore we figured that could trigger a low retention rate.

As a part of the customer analysis, we identified some new subsegments, that potentially could fuel the new growth.

As part of the exercise, we came up with a new positioning for those subsegments.

Subsegment 1 was formed from freelance architects and small 3D studios.

In subsegment 2 we discovered big architecture firms and construction companies.

They would use our solution to render faster because of the demanding real estate market with

the cutthroat competition; they also had a much greater pain.

We hypothesized that we would get enough responses and that the market in Asia would be well

developed but lacking enough competition.

After several weeks of testing, the results were insufficient, so we changed our target to the

USA, UK, and Europe.

As soon as we switched to the new customer subsegments, the retention looked much better,

with 400% in daily active users and 300% monthly active users growth.

We generated more than 300 conversations in the second month and 500 conversations in the

next one. We used a mixture of conversational ads on Linkedin, cold email, and Google

Adwords.

Since the ads started getting more expensive, we funneled more money into Linkedin's demand gen.

Later on, SEO kicked in, and in month 8, we were receiving around 3000 users/month worth of

qualified traffic. More than half of them came from organic Linkedin and our webinars.

Results:

● 300 sales conversations in month 2 and 500 sales conversations in month 3

● decreased cost of acquisition (CAC) from 23$ to 9$ per SQL

● three partnerships with major architectural firms

● Increased retention by 300% and found a new growth subsegment.

Appearance on National Media,

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