Potato flakes and granules for the food processing industry - Post-covid trends in Europe and North America
The potato market in Europe and North America is a dynamic and integral segment of the agricultural and food processing industries, driven by both traditional consumption and innovative product developments. Potatoes are a staple food in these regions, with substantial production levels supported by favorable climatic conditions and advanced agricultural practices. The market has seen significant growth in dehydrated potato products, such as flakes and granules, which cater to the rising demand for convenience foods.
In Europe, approximately 49,000 kilotons of potatoes are produced annually, with a significant portion around 22% dedicated to value-added potato products. Of the total value-added products, about 1.4% of the total potato production is used for producing dehydrated products such as flakes, granules and flakes. In North America, the potato production totals around 22,000 kilotons annually, with approximately 66.8% dedicated to processing. Within processed potatoes, 1.8% is used to produce flakes, granules, and powder.
These dehydrated products offer extended shelf life, ease of use, and versatility, making them popular in various applications, including instant mashed potatoes, soups, snacks, and bakery items. The industry is also embracing value-added products, such as organic, flavored, and nutrient-fortified potato derivatives, meeting diverse consumer preferences and health trends. Continuous investments in processing technology and innovation have enabled manufacturers to enhance product quality and efficiency, positioning the potato industry as a vital and evolving sector in Europe and North America.
About the author: Vidyaeswari R is a Research Analyst at Giract. She has done her masters in food science and technology from Central university of Punjab. She has worked previously in food safety sector and has good knowledge in fssai regulations. In Giract, she has worked on major projects like Hydrolyzed Vegetable Protein, Potato flakes and Mycoprotein. She can be contacted at vidyaeswari@giract.com