The Power of Advertising ROI: A Blueprint for Business Growth

Picture this: You're at a crossroads in your business journey, weighing the decision to invest in advertising. Doubts loom large—will it yield the desired results? Such moments of uncertainty are all too familiar in the dynamic landscape of business. Concerns about uncertain ROI, cost implications, market saturation, and past negative experiences can understandably give pause. However, as the infamous saying goes, "don't look backwards if your goal is to move forward."

A recent study, "Profit Ability 2: the new business case for advertising", sheds light on the profound impact advertising can have on driving business growth, both in the short and long term. The findings reveal that all forms of advertising yield profitable returns, with short-term campaigns boasting an ROI of £1.87 per pound invested, a figure that soars to £4.11 when considering sustained effects over 24 months. Particularly compelling is the revelation that 58% of advertising's total profit generation occurs after the initial 13 weeks, underscoring the importance of consistency and repetition in building an effective campaign (source: Marketing Week ).

Moreover, the enduring presence of advertising by global giants like McDonald's and Nike underscores the necessity of continuous brand promotion. Despite their widespread recognition, these brands understand the importance of staying top-of-mind amidst the deluge of daily advertisements consumers encounter. Ask yourself, how many of the ads you've seen today do you recall? You want consumers to remember your brand and product/service on top of all the things they're thinking about in their personal lives and so much more. In order to be memorable, you keep your messaging consistent. It's likely you as a business will get tired of repeating the same messaging long before your target consumer remembers you.

As a Google Partner and home to a team of Meta-certified experts, we at edirect possess a wealth of experience in the realm of digital advertising. Whether your objectives revolve around customer acquisition, brand awareness, or revenue growth, our seasoned professionals stand ready to devise tailored strategies to elevate your business. But don't just take our word for it; consider some of our success stories:

• In 2023, our collaboration with a luxury florist saw over AED 200,000 invested across various media channels, resulting in an exceptional 8.1 return on media spend, surpassing AED 1,600,000 in revenue.
• A tool supplier client witnessed a remarkable 40% increase in return on ad spend (ROAS) in 2023, thanks to our targeted PPC services.
• Through our comprehensive suite of social media, PPC, and SEO offerings, an industrial doors & gates client experienced a staggering 256.44% surge in form submissions in 2023.

What's your take on advertising ROI? Share your thoughts in the comments below. Let us know if you've effectively used advertising to grow your business or if this is something you're reluctant to invest heavily in.

Investing wisely in advertising yields tangible results. If you're unsure about the optimal approach for leveraging digital advertising to drive your business objectives, our team of advertising experts is here to help. Based in Leeds, England, and led by ex-Googlers, we offer personalised consultations to align our strategies with your business goals.

Visit edirect.uk or call 0113 493 1771 to get started today