The Power of Blue in Web Design
Caroline H.
Director • Marketing & Digital Consultant • Events Manager • WordPress Expert • Certified Google, Meta & W3C
As a designer, the right colour choice can significantly impact how users perceive a website.
Blue, known for its versatility and calming effect, is a popular option for web design. I'll explore the benefits of using blue, its complementary colours, and the psychology behind it.
Blue is a universally recognised colour associated with trust, security, and stability. Its versatility allows designers to use various shades, from dark navy to vibrant blues.
As a low-wavelength colour, blue is easy on the eyes, allowing users to engage with content for longer periods without eye strain or fatigue, thus enhancing user experience.
Blue harmonises well with several colours, such as:
White: for a clean, fresh look
Gray: for sophistication and elegance
Yellow: for high-impact and vibrancy
Green: for a natural, soothing aesthetic
Orange: for a bold, energetic design
The calming and reassuring nature of blue creates a welcoming and trustworthy user experience, making it ideal for businesses promoting technology and medical equipment.
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Its association with stability, trust, and security helps establish a strong brand image that resonates with the target audience.
Notable examples of blue websites include SVGator, BlockFi, BreatheHR, Groove Commerce, and BornGood.
However, blue may not be suitable in certain contexts, such as promoting food and cooking, as it suppresses appetite and is often associated with spoiled food.
It's crucial to use blue appropriately and consider complementary colours to create an effective design that appeals to the target audience.
Blue can be an excellent choice for websites aiming to create a trustworthy and calming user experience.
Its versatility and psychological benefits make it a popular choice across various industries.
By understanding the psychology of blue, web designers can make informed decisions when selecting colour schemes for their websites.
Read the original, in-depth article: 5 Cool Examples Of Blue Websites
If you're thinking of refreshing your web design, do get in touch: Caroline Hagan Consultancy