The Power Of Brand Activism

Welcome to Conscious Marketing Insights! Every other week, I share actionable conscious marketing insights to help you deliver digital experiences that matter. My goal is to inspire brands to adopt a more positive, sustainable, impactful, accessible and inclusive approach to marketing.

This week, I'm happy to introduce Daiva Dominyka , who is speaking at an upcoming event hosted by the Conscious Marketing Movement . She is such an inspiration, and I’m so grateful for her participation.

Event Details

Date: Thursday, 28 March 2024

Time: 6 PM CET (find your timezone here)

Duration: 1 Hour

Why Attend?

Learn what brand activism is, how to navigate the landscape as a small business without breaking the bank, and why it’s one of the most powerful avenues to enhance brand recognition and make a positive impact.

What Will You Learn?

In this 1-hour session, you'll learn:

• Why positioning and CSR is no longer enough
• 6 areas of brand activism & how to choose yours
• How small companies and solo entrepreneurs can leverage brand activism to make a positive impact & build brand trust

There will be plenty of time for your questions!

Interested in Attending This Event? Here's How.

If you're part of the Conscious Marketing Movement, you can join this event for free. Go to the community to get the details. 🤗

If you're not a member, we invite you to experience our community for free for 7 days and attend the event — no upfront fees or credit card required. 👉 Click here to get started.

Interview with Daiva

… And I had a chat with Daiva Dominyka to give you a sneak peek into what you can expect:

What is the driving mission behind your business or work?

My mission is to help impact-driven businesses thrive through strategic and ethical marketing. 

Why is brand activism important to you?

We live in a time of deep ecological, economic, and social crisis in which businesses hold significant influence and power. Utilising that influence for good is not only ethical but is vital to seeing real change. The good news is that it’s also an opportunity for business owners to connect to their customers and meet their needs (89% of Gen Z believe companies should address social and environmental issues). It’s a response to a call from communities to start taking action instead of fake promises or greenwashing.

Why should entrepreneurs and marketers care about brand activism?

We are wonderful storytellers and leaders, and it’s in our hands to change the old narratives of destruction to creation, separation to connection.

Many entrepreneurs and marketers also hold a certain level of privilege, and I believe it’s our duty to use it to challenge social injustice, inequality and fight environmental degradation. Action for change inspires, teaches, connects, and questions. It’s never linear or easy, but it will reward you big time. So, whether you’re a CEO, employee, or freelancer, we all have a choice (and responsibility) to make our work impactful, and brand activism can be a wonderful avenue to experience it all.  Plus, you will be building a community of conscious consumers that will increase your sales, brand reputation, and loyalty. 

Can you talk about a specific project or campaign where taking a stand played a significant role in achieving your goals?

I have organised and contributed to many climate advocacy campaigns in UK, Europe and Lithuania, such as ‘’ClimateofChange’’ (16 European organisations demanding to keep global warming to less than 1,5 degrees), ‘’Peace - not oil’’ (a local campaign in response to Russia’s war in Ukraine demanding Russian gas exit), but my most memorable and impactful has to be ‘’C0P 26: We are watching you’’ campaign where we united hundreds people in Lithuania to march for climate justice. We have gained significant air time on national television and radio as well as national press and mobilised local environmental groups, representatives and public into action.

As I have moved from direct activism, I now seek to apply what I have learned to the entrepreneurial space.

What's the most common mistake brands make when engaging in activism, and how can they avoid it?

Often, companies engage in activism for the wrong reasons: to control their image or reputation or to capitalise on social issues for profit. To avoid this, the company must take a hard look in the mirror:  Why do we exist? What are our values? What do we stand for? A company’s activism has to reflect its customers' core problems and values. Before launching activism campaigns, a brand should listen to and engage with stakeholders, understand and study the issue,  be transparent and honest, and, most importantly, take concrete action. 

If someone is just getting started with brand activism, what resource(s) would you suggest?

Brand Activism: From Purpose to Action by Philip Kotler has great insights and statistics. 

Interested in Attending This Event? Here's How.

If you're part of the Conscious Marketing Movement, you can join this event for free. Go to the community to get the details. 🤗

If you're not a member, we invite you to experience our community for free for 7 days and attend the event — no upfront fees or credit card required. 👉 Click here to get started.

Become a part of the Conscious Marketing Movement

The Conscious Marketing Movement is a global online community shaping the future of marketing for a better tomorrow. We bring purpose-driven entrepreneurs and conscious marketers together to learn, connect and grow so that we can create social impact and profits.  👉Learn more here

That's all for today!

If you would like to show some love for this newsletter, you can consider buying me a cappuccino with oat milk right here ☕. I'll happily sip while writing the next edition, in my favourite local café here in Dresden, Germany. 

See you soon 👋