The Power of Employee Advocacy and Online Personal Branding: My Journey to Unlocking Opportunities
In today’s hyper-connected world, having a strong personal brand isn’t just a “nice to have,” it’s an essential tool for career growth and professional development. As I reflect on my own journey this year, I’ve seen firsthand how leveraging employee advocacy and online personal branding has helped me unlock incredible opportunities, hit professional goals with more ease, and build trust both in and outside my industry.
What is Employee Advocacy and Personal Branding?
Employee advocacy is all about representing your organization and its values to your personal network, be it online or offline. When employees share their workplace experiences, projects, and successes, they can exponentially boost their company's visibility. More importantly, they simultaneously elevate their personal profiles, positioning themselves as thought leaders in their respective fields.
Personal branding, on the other hand, is the intentional process of positioning yourself as a leader in your industry. It’s about the unique combination of skills, experiences, and values that you present to the world. When nurtured properly, personal branding can open doors to networking opportunities, partnerships, and mentorship.
My Journey: From Introverted to Empowered
When I started focusing on building my personal brand online, I didn’t realize how transformative it would be. I’ve always been somewhat of an ambivert – perfectly fine in small groups, but easily overwhelmed in larger networking settings. This year, however, I committed to stepping out of my shell and making the most of every opportunity presented to me, both online and in person.
Mentorship played a key role in my growth. My bosses at Busha have been incredibly supportive, allowing me to take on projects that stretch my skills and confidence. I am especially grateful for Amanda from AWIC (Association of Women in Crypto), who has guided me through various challenges and helped me see the value in my own expertise. Their trust in me has been instrumental in how far I’ve come this year.
Unlocking Opportunities Through Advocacy and Branding
Thanks to the visibility that comes with online personal branding, I’ve been able to speak at key industry events like ETH Safari and be a part of impactful discussions on DeFi, Web 3.0, and Women in Crypto. These opportunities weren’t just the result of random luck – they came because of consistent engagement, strategic networking, and embracing my professional voice on platforms like LinkedIn.
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Networking Tips for Ambiverts
If you’re like me, networking doesn’t always come naturally. There are moments when I feel awkward or introverted, especially in large settings. Here are a few tips that have worked for me:
Final Thoughts
My journey in 2024 has been nothing short of transformative. From speaking on panels to collaborating with industry leaders, the opportunities that have come my way are a direct result of embracing my personal brand and leveraging the platforms at my disposal.
As I continue on this journey, I’m reminded of my personal motto: “To become the person I want to be tomorrow, I have to put in the work today.” This guiding principle drives me to stay consistent, push my boundaries, and continue learning.
A special thanks to my mentors, my bosses Moyo Sodipo , Adeoye 'Oye' Ojo and Ngozi Okonye at Busha, and especially Amanda Wick for your trust and belief in me. Your guidance has been invaluable in my personal and professional growth, and I look forward to what lies ahead.
Let’s keep building, keep advocating, and keep growing together! If you are curious about learning more on how you too can achieve the same join me on the 26th of September at Bihi Towers as I speak on the same courtesy of the Rotaract Nairobi East Chapter
Assistant County Commisoner
2moBeing an ambivert myself this was simply a master piece great insights there Chebet 👏👏
Regional Ambassador @AWIC | Kenya Lead @Busha | Developing Comprehensive Digital Strategies | AI, Web 3.0 & Blockchain Enthusiast | Certified Meta Trainer | Speaker | Digital Equity Advocate
2moAwwwww. No words. Thank you ❤️
Board Advisor, Author, Speaker, Connector | Founder & CEO @ Association for Women In Cryptocurrency | Principal @ Incite Consulting LLC | Former Senior Investigative Counsel, DOJ, FinCEN | Former CLA @ Chainalysis
2moThis makes me so happy and the Association for Women in Cryptocurrency is so lucky, and I’m personally so grateful, to have you as an ambassador spreading authenticity and empowerment. 💪🏻🙏🏻💜