The Power of Global Partnerships in the Entertainment Industry

* By Rodrigo Nascimento, Head of International Business

In today's rapidly transforming entertainment industry, collaboration and partnerships are essential for innovation and success. Partnering with companies from different regions offers numerous advantages, including reaching diverse audiences with varied cultures and preferences. This exchange of experiences fosters continuous learning and innovation, allowing us to create new ways to tell stories and conduct business.

The Benefits of Diverse Partnerships

By uniting forces, we can make more ambitious projects viable, leveraging the competitive advantages of each partner. This collaboration enriches the final quality of the product, combining diverse perspectives to create content that resonates with broader audiences.

At Globo, we have seen firsthand how partnerships can enhance the reach and visibility of our talents, impacting new audiences and expanding our horizons. Whether working with cultures that are different or similar, geographically close or distant, our goal is always to create a connection with society.

Transforming Content Production Through Collaboration

Partnerships have significantly changed how we approach content production. Each project developed with our partners is an opportunity to learn and evolve. Globo is committed to the diversity of stories created by Brazilians and the ability of our content to travel internationally. Producers today are constantly seeking the next global hit, and the increasingly demanding audience has easy access to content from various places.

Ambitious projects that require larger investments can be more easily realized through co-production partnerships. This powerful approach allows us to combine Globo's DNA with the excellence of our partners. Notable co-production initiatives include "Codex 632" (Globoplay, RTP, and SPi), "Rio Connection" (Globo and Sony), and "Theodosia" (Globoplay, Cottonwood Media, ZDF, ZDF Enterprise, and HBOMax). These diverse projects demonstrate the potential and success of collaborative efforts.

What We Look for in a Partner

A successful partnership must make sense for all parties involved, with significant synergy and a common perception of value. We seek collaborative potential rather than specific characteristics. Finding the right partner and common projects is crucial. With a wide variety of content being produced for different platforms—telenovelas, series, documentaries, kids' content, launches, and classics—we showcase our production capacity and the quality of our stories.

Recent Partnerships and Future Prospects

In addition to our co-production partnerships, we have begun commercializing unscripted formats, such as "PopStar" and "Tamanho Família," and scripted formats, such as "Justiça," "Totalmente Demais," and "Verdades Secretas." "Avenida Brasil," Globo's best-selling product, recently had its format negotiated with Ay Yapim, a major Turkish drama producer. Our catalog of content for AVOD platforms, featuring telenovelas and series for varied audiences, is another noteworthy business model.

At Globo, we believe that partnerships are the key to navigating the evolving entertainment landscape. By collaborating with diverse partners, we continue to innovate, reach new audiences, and create compelling content that resonates globally.

Best Regards,

Rodrigo Nascimento