The Power of ‘Just Doing It’: Holly Homer’s Journey Through Failure and Testing

Ever wondered why some people seem to effortlessly bounce back from failure while others struggle? The secret might just be in the simple act of ‘just doing it’.

Join us in this episode as Steve interviews Holly Homer, founder and CEO of Kids Activities Blog, who shares her digital marketing journey from novice blogger to multimillion-dollar business owner serving moms globally. Holly also introduces her new project, PageWheel (pagewheel.com), aimed at helping entrepreneurs simplify and monetize their online business ideas with ease.

🚀 From Stumbling Blocks to Stepping Stones

Failure is often seen as the end of the road, but Holly Homer sees it as merely a detour. After a devastating live television experience where she froze on air, Holly could have easily given up. Instead, she decided to go live on video every single day to overcome her fear and improve her skills. This decision turned out to be pivotal. She utilized Google Plus for live videos, removing the hurdle of video editing. This relentless practice not only made her comfortable on camera but also opened doors to numerous opportunities she might never have explored otherwise.

📊 Testing the Market: A Strategy for Success

One of Holly’s key business strategies has been continuous testing and iteration. If something didn’t work, she didn’t dwell on it—she just moved on to the next idea. This approach is vividly illustrated by her experience in selling digital products on her popular Kids Activities Blog. She faced the challenge of creating multiple funnels and automating processes, which was both time-consuming and expensive. However, each attempt provided valuable data, leading to better and more effective products. The notion of constant testing helped her understand exactly what her audience wanted, ultimately leading to successful product launches.

📈 Building Confidence Step by Step

An interesting aspect of Holly’s journey is how each minor success built her confidence. For example, one of her users on PageWheel, a platform she developed, initially hesitated to sell anything. Encouraged by early, small-scale successes, she gradually raised her prices from $5 to $27, and confidently projected that she’d one day sell a $5,000 product. These incremental steps not only built Holly’s user’s confidence but also provided clear insights into customer behavior .

💡 Overcoming Imposter Syndrome: The Silent Saboteur

Imposter syndrome remains one of the biggest barriers for many entrepreneurs. Holly acknowledges that even seasoned professionals feel the sting of doubt before launching new products or ideas. Her tactic is to reframe each launch as a data-gathering experiment rather than a test of personal worth. Viewing launches through this scientific lens removes emotional stress, turning potential failures into valuable learning experiences .

🛠️ The Birth of PageWheel: Solving Problems at Scale

Holly’s knack for problem-solving reached a new level with the creation of PageWheel, a platform designed to simplify the process of launching and testing digital products. Born out of her frustration with the complexity and cost of setting up funnels, PageWheel automates many of the tedious steps. This tool demonstrates how Holly transformed personal challenges into scalable solutions.

Holly’s mission, alongside her business partner Rachel Miller, is to help more business owners learn to infinitely scale their business by leveraging the power of online without sacrificing the customer experience. She shares lessons learned and actionable tips to create and grow a thriving online business. 

🌟 Creating Value: The End Game

What drives Holly Homer isn’t just the financial success but the ability to impact lives positively. By overcoming her initial fears and continually testing new ideas, Holly built an online business that allows her to retire her husband and travel while making a difference in people’s lives. Through her platforms, she’s changed how many view failure—not as the end, but as the beginning of something greater .

So, what’s holding you back? Perhaps it’s time to just do it. Like Holly Homer, you might find that your biggest failure could lead to your greatest success.