The power of React Native for your customer relationship

In today’s digital landscape, customer experience is all about instant satisfaction in a personalised environment. Self-service with real-time information has become the standard. Providing a native mobile self-service experience is crucial for better customer relationships and increased customer loyalty.

Over the past decade, mobile service has become more and more important. Mobile self-service has grown to be a minimum standard that customers expect from service providing or manufacturing companies. If your business can meet or exceed this demand, the customer experience and loyalty will benefit from it, giving a head-start.

Bigger bang for your buck

When you decide to develop an app for mobile self-service, you face an instant development challenge. There are two dominant platforms for mobile apps, being iOS and Android. Your app needs to run on both. However, developing a mobile app for both iOS and Android is a big investment, not only in terms of budget, but also in terms of the time and effort that’s required.

Therefore, a lot of businesses choose to provide their self-service environment via the web: with one environment for your entire audience. But all too often, a web-based environment doesn’t meet the seamless and smooth experience users expect from a mobile self-service environment.

This is where React Native comes into play as a hybrid solution for your mobile services. It provides a development framework for both iOS and Android. With only one codebase, you can develop a mobile service for both platforms.

Mobile friendly = user friendly

React Native has gained popularity as a viable solution or alternative and has been widely adopted and matured ever since. Computing improvements of mobile devices has only increased the performance possibilities of React Native.

Most self-service applications are most used to find specific, and often real-time information within just few clicks. To provide a quick fix for a problem or to give a direct answer to a customer’s question. Compared to opening a browser and navigating to a mobile-friendly website, a mobile application is more convenient for users. And the moment they install your app on their smartphone or tablet, they’re becoming more connected to your brand.

Recurrence

Investing in improving a customer journey by making it more fluent through native experiences, is an investment for the future of your business. Quick and easy access for your customers results in greater customer engagement and customers opening your self-service app more frequently as if it were their favourite platform. Isn’t this where customer loyalty starts?

Would you like to learn more about how we can help you to use React Native to your business’ benefit? Contact me at Rikkert.vanBergen@wearetriple.com