The Power of the Strategic Partner
Strategic relationships are at the core of any successful business. Whether you are a dry cleaner or a multi-million-dollar tech company. However, in healthcare they are becoming incredibly more important. The patient voice is becoming stronger as the market is commercialized. Patients are demanding the convenience, efficiency, and respect that is delivered to them in other industries. The role of the advocacy/partnership liaison is essential as a listener, educator, and most importantly as a partner to healthcare advocates. Will you emphasize the patient voice in your organization?
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Shelly O'Donovan is an external affairs expert who specializes in building strategic relationships for her clients and shaping the policy environment.
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6yGreat and important post. Having recently been to doctors I can comment on the experience. The system needs improvement- especially when it comes to "transparency- or in reality, complete lack thereof in billing"- too many surprises and lack of information. In no other case can I think where you procure a service first, then only later find out how much it will cost. Having a "Strategic Partner" whether inside an organization or your own doctors office would help patients but often the admins are pulling double duty and on average, doctors have only 7 minutes per patient and much of that time is spent ticking off required boxes that the insurance companies require (an MD shared that fact with we me just yesterday). In defense of the support staff, policies change almost daily so it must be hard to keep up but when you ask simple questions such as "how much the (routine) visit will cost?" it's often like a deer in the headlights. There are codes, processes, insurance companies, etc. When you call your doctor, then your insurance company to find out what tier you are in, co-pays, deductibles, etc., you very often get two different answers- and this is for very simple, routine visits. I think doctors are amazing but the process needs to be more patient and less billing focused. No system is perfect but a truly patient-centered approach would be a good lace to start. We need more patient focused healthcare advocates! Lastly- I want to acknowledge all the hard working doctors, nurses and support staff. Their jobs are by no means easy!