Power Your Brand

What we are and how we operate in the workplace or society at large, determines who we are as a person and what impression we carry with us. While each of us are encouraged to lead our life on our own terms, what is also important is that we are aware of how we are perceived in the world around us.

Here's a short way to build our personal B-R-A-N-D!

B - Brave

One of the first things in building a brand is to be brave about who we are and how we want to project ourselves to the external world. The confidence that we show in our outlook reflects positively on our brand. Being firm in our thoughts and walking the talk is very important to show our authenticity.

R - Rare

Every brand becomes successful because they are unique and gain popularity because it is different from the others. Strong brands carry either great values, fashion connections, character or just plain goodwill. People begin to follow a person because they find value in doing so. So, it is very important to keep up that unique identity which people follow and change it. We see that many sports personalities do not endorse of few brands that they are not aligned to (liquor, tobacco, or elements that disrupt human peace). They avoid any association with these brands because it will disturb their personal brand. So is important for us to keep our skills, principles, values, or anything that supports our brand, unadulterated.

A - Authentic

One of the biggest requirements or characteristics for personal brand is being authentic. Being oneself and not wanting to change or follow depending on situation or circumstances around them. Standing for what you feel is right will help to build your brand in an authentic manner. For example, throughout my professional life, I have always noticed that when we relate to people, we automatically get a sense of what their personal brand is and we know that they will not do something different. It is almost a forgone conclusion as to what they would choose in difficult and challenging situations. Being who we are irrespective of the situations that we are challenged with, determines authenticity and standing for what we believe is right.

N - Need

We cannot please all people around us all the time but aligning our personal brand with needs of society and playing in the ethical arena will definitely help us in harvesting rich rewards. Take for example, any social influencer who has millions of followers, they try their best to stick to their core strength. Their actions are always centered around their core area and they share what others may need in that area - that which can be beneficial.

D - Diverse

While building our personal brand, it is important to focus on our core areas, it is equally important to ensure that we are not unconsciously causing anxious moments for anyone in society. It’s definitely not easy to ensure that all sections of people are attracted to your brand. It is actually impractical to believe that there is one personal brand that can appease every single person in this world.

Even celebrities, sports personalities or leaders don’t have this distinction of having a diverse following, unless they consciously work on it.         

So, here's an opportunity to build your brand from scratch.

All the best in building your B-R-A-N-D!

This article is written by Willis Langford, an unbiased, result driven & passionate HR professional who has a flair for technology and keen interest in making this world a better place with a zest for life.