📰 PPC News: Organic & Paid Social (W14)
🛰️ Yoann Ferrand
🇫🇷 🇬🇧 Senior PPC Manager | Named one of the Top 100 Most Influential PPCer | Empowering you towards digital maturity.
Organic & Paid Social
[Issue No. 105 - April 1st to 8th]
Paid Social
Meta Ads
Meta is enhancing its audience control features within Ad Account Settings.
It now extends these controls to cover all campaign types, excluding Advantage+ app campaigns. This update introduces an account-wide application of location and minimum age limits to all ad sets, ensuring compliance with regional and age-related advertising restrictions.
Once set, these parameters cannot be overridden in individual ad sets, streamlining the ad setup process while maintaining adherence to specified limitations. While beneficial for businesses with specific service areas or age-restricted products, it's advised against unnecessarily restricting audiences to maintain advertising effectiveness.
🥇 1st Contributor: Jon Loomer
Meta's latest Advantage+ Shopping Campaigns (ASC) update broadens the conversion events advertisers can optimize for beyond purchase actions. Following successful testing, most ad accounts will soon be enabled to target upper and mid-funnel activities.
This update includes:
This update aims to give advertisers a more versatile toolset for refining their campaign strategies. It targets purchase conversions and engagement indicators that lead up to a sale.
🥇 1st Contributor: Brody K
Meta is rolling out the "Opportunity Score," which rates the optimization of your ads on a scale of 0 to 100. This score can be found in Ads Manager and reflects the adoption of delivery recommendations.
However, it's important to note that a high score doesn't necessarily guarantee optimal performance. Each recommendation carries a different weight, which affects the score differently. The score updates in real time and is influenced by factors such as your ad objective and industry insights.
🥇 1st Contributor: Jon Loomer
Meta has launched a new feature in Ads Manager called 'Actions'. This feature is designed to help users identify and take action on publishing errors or performance issues. The feature includes visual prompts and may also provide suggestions on improving the user's Opportunity Score, a new metric that rates the ability to implement best practice recommendations.
🥇 1st Contributor: Jon Loomer
LinkedIn Ads
LinkedIn has recently collaborated with Paramount, Roku, and Samsung Ads to introduce CTV ads for B2B campaigns.
This new feature allows marketers to target English-speaking decision-makers in the U.S. and Canada, set budgets, and measure campaign effectiveness.
In addition, LinkedIn has launched Live Event Ads to support live events.
Organic Social
Meta has launched a new video player that offers a full-screen display, easy navigation, and more personalized video recommendations. The video player is being rolled out in the United States and Canada.
Instagram's new Notify sticker allows creators to prompt their audience to set reminders for upcoming posts, offering a direct way to combat the challenges posed by the platform's algorithm.
YouTube
YouTube has recently rolled out three new features for content creators. These updates include :
Live-stream reaction analytics, which provides real-time viewer reactions.
Finally, HDR live streaming is now available, allowing for higher-quality videos that could increase engagement.
Recommended by LinkedIn
Additionally, creators can now access a breakdown of impressions from new and returning viewers, helping them better understand their audience and adjust their content strategy.
LinkedIn has rolled out an AI-driven feature to directly offer personalized insights, summaries, and resources within the feed. This feature enhances the user experience by providing relevant advice and helping members develop professionally.
Although innovative, this development raises concerns among content creators regarding the accuracy of summaries, the quality of recommended resources, and potential impacts on user engagement.
🥇 1st Contributor: Alan Shoebridge
X (Previously Twitter)
X now offers free blue checks to users with over 2,500 verified followers. However, this has caused some confusion, as users clarify that they still need to purchase the status.
The blue check was originally a Twitter feature indicating a user's influence. X has repurposed it, but it is unclear what distinguishes 'real' and 'fake' checks. Previously, a blue check indicated a user's importance, premium feature usage, frequent impersonation, or spam bot activity.
Snapchat
Snapchat has launched the Snap Advanced Partner Program, which allows eligible agencies and partners to collaborate on creative campaign solutions.
Those selected to participate will receive an exclusive badge and access to educational and business opportunities. Additionally, they will receive personalized training, dedicated support, and extra tools and resources.
The program will introduce new features to facilitate collaboration and management, including bulk invoice downloads and campaign management.
Marketing Industry
DMG Media is set to introduce a new video advertising product called Edits, specifically designed for social media platforms such as Facebook, TikTok, and YouTube. The product ensures that ads reach their target audience through organic placements and paid distribution.
Two additional details:
Ai Developments
OpenAI has announced new updates to DALL-E, its AI-driven image generation tool. Users can now edit images directly within the ChatGPT interface on both web and mobile platforms.
X has expanded access to its Grok chatbot to Premium tier subscribers, previously available only to Premium+ users. Grok chatbot, offered in 'Regular' or 'Fun' mode, summarizes trending news and writes headlines, but it may need to provide more accurate answers. Elon Musk has criticized competitors, such as OpenAI's ChatGPT, and plans to increase Grok's user base.
Despite open-sourcing Grok last month, questions about the model's latest version and the company's transparency still need to be answered.
Meta has announced that it will start labelling more AI-generated video, audio, and image content from May 2024. This move aims to provide transparency and context rather than removing such content and restricting freedom of speech. However, any content that violates Meta's policies will still be removed. In addition, Meta has declared that it will stop removing content based solely on its manipulated video policy from July 2024 onwards.
Privacy & Compliance
A new bipartisan proposal, the American Privacy Rights Act (APRA), has been introduced in Congress. It aims to limit the types of consumer data that companies can collect, retain, and use. The proposal suggests creating a national registry of data brokers and obligating these companies to offer users the option to opt out of having their data sold.
The APRA has incorporated provisions from California's privacy law and exempts small businesses, governments, and certain non-profits. However, it is still being determined whether the proposal will be approved.
Meta Quest 2 and 3 users are requested to confirm their age to access age-appropriate content and ensure their safety. The platform offers different privacy settings and parental controls for adults, teens, and preteens.
Users will have 30 days to provide their birthdate after being prompted, with options for verifying incorrect entries. This is part of Meta's ongoing efforts to provide age-appropriate experiences and safeguard user data.
About the PPC News Community
PPC News is a private community for PPC enthusiasts who value their time and want to stay ahead in their PPC channels.
💡 By joining us, you'll get exclusive notifications and in-depth analysis of crucial PPC trends. You can personalize your feed and avoid information overload.
🏆 With our 'PPC for Contributors' program, your contributions will be celebrated, and you'll enjoy direct benefits.
Join us today to save time, stay on top, and be part of a thriving community of PPC enthusiasts. Become a Jedi Knight ⚔️, Subscribe Now, and get started!
Social networks do a lot to make it easier to promote authors there. After all, advertisers are also drawn to the audience. In particular, YouTube promotes the promotion of live broadcasts on its platform, and if you keep streaming for a long time, or even 24/7, it manages to "hack" the algorithms and you will always be a little bit in the plus from the platform itself. What to say about the very concept of such streams, they multiply the viewing hours and viewers.
Associate Vice President/Chief Communication Officer @ Providence | Award-winning communication, PR and marketing executive | Board member | Industry speaker | Author
8moThanks for including my post in the roundup.