Preparing for the impact of political or legislative changes, how to build your podcast, and other insights
This edition of Worldcom Highlights is packed with advice and guidance around most current issues. We hope you find these useful for your communication efforts this year.
>>You can keep up to date with our latest expert communication news and analysis by subscribing to our regular newsletter.
Preparing for The Impact of Political or Legislative Changes in the UK
By JBP Associates, London, United Kingdom
The political environment in the United Kingdom is expected to become increasingly volatile over the coming year as the next general election – expected in November 2024 – draws closer. As result businesses should prepare themselves to face large levels of political uncertainty as many previously agreed targets and deadlines are called into question.
5 Ways Young PR Professionals Can Improve Their Communication Skills
By GRIP Agency, Zürich, Switzerland
In an age of mass mailings, marketing automation, social media platforms and ChatGPT, one basic truth is quickly forgotten: You are still dealing with humans. Here are five ways you can improve your personal communication skills which will help you become more successful throughout your career.
How to Build Your Podcast
By Airfoil Group, Michigan, United States
Many companies have used podcasts as an avenue to educate their audience and define themselves as thought leaders in their respective industries. Are you thinking about getting your brand started with a podcast? It’s not too late – just keep a few things in mind when you start.
Curiosity, Participation and Networking – Getting the Most out of PR Internships
By Raffetto Herman Strategic Communications, Seattle, United States
Many quickly realize that in public relations, skill and strategy is learned and mastered on the job. College teaches us about communications theory and media mediums, but it’s not until you’re faced with your first announcement or writing assignment that it all gets real.
>> READ MORE INSIGHTS FROM WORLDCOM EXPERTS HERE
Partner Book Spotlight:
How To Sell Value Demystified
By Crispin Manners , CEO, Onva & Chairman, Inspiring Workplaces
I’ve written this book because I see wonderful PR people – both agency and in-house - delivering miracles every day – and not getting the recognition or rewards they deserve. The reason for this is simple. Over the last few decades, PR people have trained themselves, and their clients, to focus on activity over outcomes, and on time rather than value.
Why does that matter? It matters because the PR sector is known for long hours, stressful work, insufficient time and money to invest in personal development and the treadmill of winning clients only to overservice them. So this book is designed to be a step by step guide with real world examples that helps people chart a way out of this painful cycle, by adopting a change in behaviour that makes the work they do more intellectually, emotionally and financially rewarding. My goal is to show PR professionals how they can get a greater sense of achievement and fulfilment by moving to a value rather than activity based model.
Available on Kindle now. Available in Paperback on October 19.
News from around the Partnership:
LF Channel Wins Two International Awards for the #AcceptAllCookies Campaign for Avast
The various communication activities and actions carried out reached a potential audience of over 1.2 billion users with an estimated economic value of over €30,000. Congratulations to our partner, LF Channel, based in Barcelona, Spain, on this client success story!
Recommended by LinkedIn
Phillips Group Wins Three Gold Awards at The 2023 PRIA Golden Target Awards
Congratulations to our partners at Phillips Group, located in Brisbane City, Queensland, Australia, for winning three prestigious GOLD awards at the Public Relations Institute of Australia Golden Target Awards.
ProGlobal Becomes The Official Communications Agency for Xbox in Middle East & North Africa
Our partner ProGlobal, based in Dubai, is now the official communications agency for Xbox, representing the Middle East & North Africa region! Congratulations on this new partnership!
Parris Communications Named One of Kansas City’s Best Places to Work for The 16th Year
Congratulations to our partner – Parris Communications – for being named one of Kansas City’s Best Places to Work for the 16th year by the Kansas City Business Journal. Congratulations on creating such a special workplace culture for your employees!
The RH Strategic Honored For a Second Year in a Row in The 2023 Inc.5000 List
Congratulations to RH Strategic Communications, our partner focused on introducing the world to the next generation of leaders (with offices in Seattle and Washington, DC, U.S.), for being honored on the Inc.5000 2023 list for their second year in a row. Much deserved!
Sachs Media Wins Multiple Honors at The 2023 Florida Public Relations Association (FPRA) Golden Image Awards
We’re excited to celebrate our partners at Sachs Media, Tallahassee, Florida, U.S., for taking home multiple awards from the Florida Public Relations Association (FPRA)‘s Golden Image Awards Gala – including Top Public Affairs Campaign of the Year. Congratulations!
Linhart Public Relations Wins Five 2023 PRSA Colorado Gold Picks Awards
Linhart Public Relations, our partner based in Colorado, won five awards from the Colorado Chapter of the Public Relations Society of America (PRSA) during the chapter’s annual Gold Pick Awards event. The firm was recognized for its outstanding work supporting clients in the energy, professional services, healthcare and food and beverage industries. Congratulations!
The Best Careers in PR
Are you looking to grow your career in PR and communications? Do it at one of the best agencies in the world! Check out what positions are open within our partner agencies.
Want to Review Your 2023 Communications Strategy?
Use our free Self-Assessment Tool
Worldcom PR Group's Communication Self-Assessment Tool is a unique resource to measure your Communications performance. The tool includes questions about 10 Communications dimensions, all of which are important for effective communications. It is free to use, and provides instant results which you can download and share with your team.
As the pandemic has changed everything, it makes sense to review your communications approach to see if it meets the needs of a 'new' world we are in. Use this tool now to help identify your strengths and where you can improve.
Thanks for reading! We hope these highlights added value to your PR & Communications efforts in 2023.
>>You can keep up to date with our latest expert communication news and analysis by subscribing to our regular newsletter.