The Pride Month: Inclusion of LGBTQs in Work Lights a New Ray of Hope

The month of June has been special! Why? It is the pride month which shall include humanity beyond gender biases because we are celebrating the LGBTs pride and their participation in the society. For a very long period of time, people have perceived sexual preferences which have defied nature as sinful. Even Alan Turing, the person who changed the face of World War II had to go through a lot during his professional periods and time thereafter. But over the period of time, that narrative has changed. But before we skip to the good part, which is how professional organizations are responding to the rights of LGBTQ community, let’s dig a little bit about the history of Pride Month/ LGBTQ. 

History of Pride Month /LGBTQs 

It all started in the US, where police raided the bars that were serving liquor to the LGBTQ community. The police apprehended those involved in this act and punished them in an inhumane way. When the news spread, it ignited a mutiny in people and within just a few hours, the town gathered and they went hard on the authorities. The event was captured by the media and this led to the formation of many gay and lesbian groups and communities to support the preferences of people. One year after that event on June 28, 1970, a large group of Gay,  lesbians and transgenders marched in solidarity and to this day, they are getting equal rights and respect in the society due to this event. 

How Corporations respond to LGBTQ Community?

Accelerating Acceptance conducted a survey which concluded that more than 70% of the Americans who do not belong to the LGBTQ community support brands that have vocalized in favor of LGBTQ. Even some of the brands weighed in favor of LGBTQs like Target, KOHL and PetSmart which were criticized  in their initial campaigns.

For example, in the month of April, BugLight was under immense criticism by people for displaying LGBTQ merchandise and products. Their sales have heavily dipped by 29.5% but later on, when organizations like GLAAD and other 100 leading communities supported the campaigns, the shift was evident when the next report came that highlighted post their claims, consumers in the US are twice more likely to buy from brands that support LGBTQ’s campaigns. As a result, corporations are seriously taking the rights of these communities and giving them due leverage in their operations. 

Conclusion

The workplaces and communities at large have started being inclusive and not work based on biases and preferences of one’s gender. In the end, it is the work that counts and if these communities are doing the work well, one should be content with that fact. That’s why companies like Godrej in India have openly vocalized that they are hiring more people under their project Rainbow to establish the narrative that it is the work that counts and not the ideology and preferences of the people.

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