📊 Product-led Digital PR that works

5 Digital PR Content Insights From brightonSEO San Diego

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Product-Led Digital PR: Content Strategies That Work from brightonSEO San Diego

Yesterday, I came to San Diego to attend the brightonSEO conference. I attended the Link Building Through Content workshop by Ross Hudgens , Founder/CEO of Siege Media . Here are the most valuable insights that can help supercharge your content strategy:

1. The Power of Product-Led Digital PR 📊

One of the most effective strategies shared was leveraging product-led digital PR through original research and data. Here's the framework:

• Conduct original research or surveys with your audience
• Create a comprehensive trends report
• Strategically distribute findings across your website
• Reference the data in various content pieces
• Promote through targeted email marketing

Pro Tip: When conducting surveys, ensure statistical significance and avoid biased questions that could compromise the credibility of your data.

2. The "SUCCESS" Framework for Shareable Content 🎯

Want to create content that naturally attracts links? Use this framework:

• Simple: Present main information upfront
• Unexpected: Highlight unique data points
• Concrete: Make it memorable
• Credible: Use trustworthy sources
• Emotional: Connect with readers
• Stories: Tell a compelling narrative

3. Most Effective Content Formats for Link Building 📝

Three content types consistently emerged as link magnets:

Statistics Posts

• Pros: Earn organic links over time
• Cons: Can be time-consuming to produce
• Tip: Include shareable data summaries at the top

Trend Reports

• Best timing: Publish before search volume peaks
• Data sources: Mix of proprietary data and survey results
• Tip: Consider seasonal trends in your industry

Comprehensive Guides

• Focus: Complex topics that AI can't easily summarize
• Must-have: Original research or proprietary data
• Tip: Create shareable visual assets to accompany the guide

4. Design Best Practices for Content 🎨

Several design elements were highlighted as crucial for content success:

• Minimum 18px font size for readability
• Column width under 100 characters
• Strategic use of white space
• Clear hierarchy in headings
• Mobile-first approach

5. Outreach Strategies That Work 📧

The workshop provided valuable insights on pitching content:

• Keep subject lines short and story-focused
• Limit follow-ups to one per pitch
• Target journalists who've covered similar topics recently
• Aim for 40-50 quality pitches per piece of content
• Best timing: Early in the day
• The Siege Media team uses BuzzStream for relationship management and outreach.

Key Takeaway 💡

The most successful content strategies combine original research, strategic distribution, and targeted outreach. Focus on creating sticky content that serves a clear purpose for your audience while maintaining high standards for data quality and presentation.

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HeyGen iOS App Launched

HeyGen has launched a new iOS app that allows creators to turn photos or videos into lifelike avatars with precise lip-syncing and translation in over 175 languages. The tool aims to simplify content creation, enabling users to produce high-quality, multilingual videos without complex filming setups.

Sell Your Startup Easily with OfferButton

OfferButton.com is a new tool that simplifies startup sales with just one line of code. Created by Greg Isenberg, it connects founders and buyers, allowing buyers to make offers directly through an embedded code on the project’s website. The service is free to embed, with a $20 fee for buyers to submit offers, enhancing the quality of prospects.

📊 Marketing & Sales 🤑 

Humor Boosts Customer Engagement by 22.2%

Using friendly, playful humor in social media can significantly enhance customer engagement and strengthen brand relationships. Research from Duke University and HEC Montreal reveals that light-hearted teasing makes brands appear more human, fostering deeper connections with consumers. However, brands must avoid mean-spirited humor to prevent negative backlash.

🤖 AI

AI Managers: Effective Yet Lacking Empathy

Research by Lindsey Cameron from the Wharton School examines AI's role as a manager, particularly in gig economy jobs like ride-hail driving. While many workers appreciate AI's constant communication and flexibility, concerns arise about the lack of empathy and fairness in algorithmic management, especially in physically demanding roles.

Gemini AI’s Smart Home Automation Challenges

Google's Gemini AI aims to simplify smart home automation but proves complex for many users. While it offers advanced features for those familiar with coding, most people may still prefer existing automation tools due to Gemini's reliance on programming knowledge and frequent script errors.

🎁 Miscellaneous

How Top CEOs Use AI to Boost Productivity

Mark Cuban, Tim Cook, and Bill Gates use AI tools to enhance productivity. While Cuban uses Google's Gemini to draft quick email responses, Cook relies on Apple Intelligence's email summaries to manage his overwhelming inbox. Gates has transitioned to AI for note-taking and meeting summaries.

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Thanks for reading,

— Cagri Sarigoz

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