Product Management from ISB

Yes, My heart thumbs with proudness when I received the certificate on Product management from ISB after I completed a 3 Months duration Online Certification course thru Emeritus. Thanks to our Program leader Kevin D'souza and Group leader Adarsh Agrahari for being our mentor in the course. I also would like to extend my thanks to my classmates Nidhi Maheshwari , Anurag S. , Nivali C. for extending their support and encouragement. Many of us are Product managers without a designation. I realized it after going thru the course work.

I decided to write this post since I received number of enquiries after I posted the certificate in Linkedin. So, I thought writing this post will help many people to get awareness and guidance for their careers.

Let me give few numbers here that will help to understand the course structure first.

1. Course duration 12 weeks
2. 12 Office Hour Sessions (2 to 3 Hours depending on the Interactive discussions with Program Leader and Participants. Most of the Office hours will happen on Saturdays and Sunday's preferably.
3. 12 Q&A Sessions with Group leader. Duration vary from 1 Hour to 2 Hours depending on Sessions and Interaction with Participants). Q&A Session will be followed immediately after the Office Hours.
4. 12 Weeks the participants will be provided with Recorded Lectures from ISB. Each week lectures will be provided in the beginning of the week itself for Self preparation one week before the participant attends the Office hour. These sessions are very nicely made into topic wise in a clear manner.
5. Assignments are given for all 12 weeks. Each week will have one to two or even three depends on the topics discussed. Assignments will be graded by Group leaders and grades will be provided in the online dashboard of the participant.
6. Successful completion of course will be depending on the submission of all assignments within the due date and pass grades are achieved.

Let me also list out the topics for the viewers convenience. I will also provide the link for the certification course from Emeritus.

• WK1: Product Development & Management
• WK2: Product Development Process
• WK3: Market Structure analysis & Opportunities Identified.
• WK4: Competitive positioning & its role in Product design.
• WK5: The Product development process : A/B Testing & A/A Testing, MVP & Growth Hacking
• WK6: Concept Development & Testing
• WK7: Understanding Customer Preferences
• WK8: Product Solution Design.
• WK9: Willingness to pay & Price Setting
• WK10: Product Positioning & Branding
• WK11: Managing Distribution & Pricing
• WK12: Managing Product performance & Metrics.

I know you are in Cloud 9 after seeing the Topics covered. Yes, It covers a wide variety of topics that every PM should know at some point.

My exploration of Product Management is still ON. I am doing few activities regularly to become a successful PM in my career. This is another topic to be covered in my next post with title "Smooth Transition Process from Engineering into Product Management".

This is my first post in Linkedin. Even though I am re posting articles from long time I decided to write now. So, please look forward for more insightful articles from myside and support me.

I love to hear your feedback & comments on the post!

Regards,

Chandan Praveen P