Product Marketing & Sales Considerations

Often times, many companies and executives decide to break up marketing and sales into two separate categories. Historically, it has made sense to do this because these departments have historically been further separated with less crossover than in recent years.

However, it may be of interest for companies employing slicker modern day offensive tactics to have their teams collaborate and share ideas and information more freely. Most marketing and sales executives would agree that sales copywrite is really what makes a marketing campaign pop. On the flip side, marketing automations and CRM tools allow sales reps the ability to touch their prospects more frequently at the correct levels without appearing overzealous.

A majority of the newest strategies revolve around understanding the total sales and marketing objectives. Sales and marketing are most effective when managed as one item. Due to this, most progressive sales and marketing teams have adopted a hybrid offensive strategy.

It is no secret that LinkedIn has become a very powerful tool for entrepreneurs, mid market and enterprise grade companies alike. We have developed a few LinkedIn strategies that have shown quite a bit of promise from both the marketing and sales perspectives.

Additionally, these concepts have spilled over into other social media platforms, onsite/off-site SEO tactics as well as email marketing campaigns, etc.

I'm always interested to have open conversations to understand what other teams have found to be valuable strategies. Please feel free to leave a comment so that we can discuss.

I'm looking forward to it!

Hunter Jones

(561) 240-9209