Project Deliverables 101: Everything You Need to Know

If you work in the world of marketing, you’ve probably heard the phrase “project deliverables” thrown around a lot. Most people have a decent notion of what this term means, but is your understanding completely accurate? Here’s a deep dive to sharpen your marketing knowledge and boost the quality of your project deliverables.

What Are Project Deliverables?

Broadly, this term refers to the tangible end product that’s generated at the conclusion of a project. That’s right. These deliverables are the reasons projects exist in the first place!

But it’s not quite that simple because many project deliverables have entirely different audiences. In other words, project deliverables have a lot of nuances.

The precise definition will often vary according to the type of industry or specific department. For example, manufacturing companies might find that their project deliverables are clothing or electronics.

Within agencies and marketing departments, there’s a wide range of potential project deliverables, which vary according to the goals of the project and the department that’s executing it. For example, one project might require a new series of landing pages, while another might require a printed brochure.

These deliverables also have different audiences. Sometimes, project deliverables are intended for internal stakeholders. Other times, these deliverables have to be delivered to external stakeholders.

It’s important for businesses to be able to guarantee the quality of their project deliverables by establishing a strong review and approval process. This process varies according to whether the project deliverables are going to internal or external stakeholders.

Project Deliverables vs Process Deliverables

Process deliverables are important deliverables that make sure projects are perfectly planned, managed, and executed.

Since these deliverables come in all shapes and sizes, project managers are often responsible for creating them. This term refers to documents such as project schedules, project budgets, and business cases.

Process deliverables are sometimes confused with project deliverables. It’s important for project managers to be able to distinguish between the two, so they more fully understand their tasks and responsibilities. If project managers create truly brilliant process deliverables, their projects are destined to be successful.

Examples of Project Deliverables for Marketing Agencies and Departments 

These examples will help give you a clearer picture of what project deliverables are.

MARKETING DELIVERABLES

Every day, marketing teams around the world work on a wide range of project deliverables. They range from large-scale deliverables like websites and whitepapers to smaller deliverables like blog articles and social media posts.

Each marketing project deliverable has a distinct goal and purpose, which are often united by the fact that they all exist to transmit an important message.

DESIGN DELIVERABLES

Design departments create a huge range of project deliverables. These professionals apply their skill sets to produce a lot of project deliverables (such as wireframes, print documents, logos, and retouched images).

(Source: UX Design Mastery)

To make sure these project deliverables abide by brand guidelines and standards, it’s important to have a rigid review and approval process in place.

BRANDING DELIVERABLES

Branding is often a very abstract, creative field of work. But branding professionals often have to deliver things like branding guidelines, style guidelines, and tone-of-voice guidelines.

(Source: Spotify)

Branding professionals often partner with marketing and design professionals to get help with the execution of their visions. This partnership helps marketers create truly effective branding deliverables.

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