Protein price changes 📉, defining active nutrition 🔎 and high protein snacking 🍫
Nutrition Integrated
Specialist data and insights for the active nutrition market
Welcome to July’s edition of Uncovered.
We’ve got a great round up of news and blogs for you this month. First up, we’re looking at active nutrition and what it really is. We say it a lot and thought it was about time we put some explanation behind it.
We’re also exploring how protein RTM prices have changed over the last year, as well as how branded actives are being utilised by gummies. Plus there’s an executive summary from our latest report on high protein snacking that’s yours to download for free.
Happy reading!
Three things to know this month
We’re constantly crunching the data to stay on top of the latest trends in active nutrition. Each month we’ll share a round up of some of our most interesting insights.
What is active nutrition?
Active nutrition. We say it a lot. But there’s every chance you’re not entirely sure what we mean by it, thanks to its relative newness as a concept and it being the kind of thing that doesn’t have one, clear definition. To understand active nutrition, we must first understand sports nutrition.
The use of branded actives in gummies
Active ingredients are the main components of a supplement – designed to cause a desired effect(s) on the body. You'd expect gummy categories to utilise similar amounts of branded actives regardless of geography, right? Interestingly, there are some key differences between the European and North American markets.
Protein RTM price changes
We regularly bring you pricing updates for protein RTMs, but what about how prices have been trending over the past year? We’ve analysed all protein RTM products sold on Amazon UK between May 2023 and April 2024 to better understand what’s been going on.
New products we love
We update our database with new products as they become available, meaning our insights and analysis are the most up-to-date out there.
Superfood blends in an RTD format, providing green nutrients, botanicals and vegetables in a mint flavoured liquid.
Why we love it
This is a great example of a superfood blend taking on a different format. With a serving size of 15ml it’s basically a shot, so different to a green smoothie and the quick to drink format makes it a habit that’s easy to build.
Recommended by LinkedIn
A women’s health brand that offers essential oils alongside a supplement to support the symptoms of menopause and perimenopause.
Why we love it
We love the more holistic approach of the brand. Its comprehensive supplement contains 13 branded ingredients to support a range of menopause symptoms, while the essential oils support sleep, relaxation and focus.
A pre-workout that’s been reformulated to meet changing EU regulations. But it’s the flavour that caught our eye: ‘Unicorn Pi55’.
Why we love it
Love might not be the right word to use here although, to be fair, we do enjoy a product that’s a bit leftfield. How do you even begin to define this flavour? We can’t see any description on the website either. What do you think?
REPORT
High protein snacking: the role of protein in making bars a healthier choice
We’ve crunched the numbers on over 2,000 protein bars from Europe and North America to bring you the most comprehensive analysis of the market going, and an executive summary you can download now.
Here’s a sneak peek at what’s inside:
💡 Why protein bars are a standout category
📊 The surprising differences between bars
📉 Market consolidation trends explained
🔮 The future of healthy confectionery
❔ The unclear role of functional benefits
🍫 Why taste trumps quality
Download the executive summary for free now. And guess what? As a special launch offer, you can get 20% off with the code HIGHPROTEIN20 – it's valid until the end of the month! 🎉
WHITEPAPER
Sports nutrition for all: the evolution of a category
Sports nutrition as a category is one that, traditionally at least, has been stereotyped by bodybuilding and an association to muscle. But as consumers adopt more positive habits and behaviours towards exercise and nutrition, we’re seeing an increased interest in the role and benefits of products that are intrinsically sports nutrition related. As a result, the relevance of the category is broadening at pace.