Psychology of Online Sales

Before you start on spending so much to increase sales of your product (service), it is essential to know and understand the psychology of online sales; yes, I’m emphasizing on online sales because: 

From the late 90s, the retailer has come to your home with e-commerce.

And since the smart phone era, shopping is at your fingertips. From big giants like amazon, ebay to flipkart and snapdeal, offers are flooding like never before. 

So in this diversified competition of digital shopping, you need to focus on the mindsets of the buyers, observe the psychology of people, what products they want, what services they need, what offers they like most, what is motivating them to buy certain things, and who is the decision maker in purchasing goods and so on. You start digging it so deep till you prepare demanding products and services. And make a deeper analysis on how to improve your sales by connecting their social needs to your products. 

Create smart brand positioning campaigns explaining how your products are smart and useful

Don’t tell the buyers to use your product rather show them how your product can help them find great solutions, simplified and easy solutions. Show them through social channels that how effective your products are in bringing change, and how your services can make life better and living easy. 

83% people need customer support in making a purchase

The approach is very important here. Knowing the psychology of your buyer will create a potential market exclusively for you. As per the e-commerce industry reports, 83% people need customer support in making a purchase;

71% people are confused in selecting the best product for their requirement and end up going offline; and many times 92% people ask the existing customers, friends, colleagues, and even seek the opinions from social media.

And digital marketing strategies helped 42% growth in mobile commerce in 2016-17.

There are hundreds of blogs and reviewers are available across the borders in this tiny world of the global market, who could analyze the length and breadth of a product and give valuable information and sometimes suggestion to buyers.

But 65% times, the buyer is not yet convinced. That means he/she needs some authenticated word of mouth about that particular product and honest reviews about its usefulness.

There comes in the social media, playing a vital role in connecting the confused buyer with existing customers.

The word of mouth is very powerful. And that happens here at social media and your product will get phenomenal sales when you use proper channels and perfect strategy focusing on the minds of the buyer when you target the psychology of buyer.

And if you could get some good feedback and reviews from those few buyers, that’s more than enough to expand your market into next levels. So sales can happen only when you know your customers' mind. Therefore, it is very important to understand the psychology of online prospects and how frequently they are converted into customers. Moreover, it’s necessary to analyze to what the regular customers are interested in buying? And prepare the strategy that best suits these requirements. Yeah, you’ll see a tremendous growth in your sales, and of course, the success follows for sure. 

Do you think the companies should really focus on customer's mind and buying behavior through social media channels?