Public engagement for COVID-19

Public engagement for COVID-19

It's ironic, in a way, that one of the COVID-19 viruses making the most headlines is the cancellation of, wait for it, the Ivy League postseason basketball tournament. I'm certainly happy to see my alma mater get to return to March Madness (the men's side), but that's not what got me interested in this.

It goes without saying that we are living in highly interesting times, and part of what interests me is the interaction government and other large institutions (schools, athletic conferences, festival organizers) are having with the public, perhaps more frequently than ever before, with extraordinary impact on daily life. Those interactions--praised in some quarters, criticized in others--have generally rested on what people in my field might call the "Inform" end of the Spectrum of Public Participation from the International Association for Public Participation. Some have suggested that "Inform" is not a form of participation on the public's part, compared to being "consulted," "involved," "collaborated" with, or "empowered" (the other levels of the spectrum). I would argue that governments and other institutions invariably make numerous decisions without consulting the public, sometimes for good reason (an emergency could be one), and the public does often participate by either asking questions or acquiescing to directions and taking whatever actions are recommended.

No alt text provided for this image

Of course, the challenge is to determine the best role for the public or level of participation and engagement for any given decision. A decision to raise taxes beyond a certain point, for example, often requires the approval of voters, while the design of a neighborhood park would benefit from public suggestions or a review of a few alternative designs.

In training sessions over the years, I have argued that the more of an impact a decision may have, the more the public should participate in or influence the decision. Again, a substantial tax increase for all has far-reaching and potentially long-lasting effects; a comprehensive plan governing the use of land across a city would be harder to articulate on a ballot but would still benefit from significant involvement from the population at large, with guidance from professional planners who help ensure the plan complies with legal requirements and the blessing of elected representatives given ample time to review the draft plan.

That brings us to COVID-19 and the numerous decisions from governing bodies and private entities alike, not least of which led to the cancellation of South by Southwest, with far-reaching impacts on many (including job loss) done in the justifiable name of health and safety. And it brings me back to the Ivy League Tournament, evidently the first such postseason college basketball tournament to be canceled (rather than playing in front of near-empty arenas).

Given the rapid negative reaction from multiple quarters to the Ivy League's decision, including a Change.org petition gaining steam, it makes me wonder whether "Inform" is really the best place on the spectrum for the public to be in COVID-19 related decisions. The millions of people telecommuting suggest that it is feasible to reach affected populations and gauge their opinions, positions, and interests fairly quickly prior to making a decision, and to be sure, there is evidence to suggest that major decisions like the one canceling SXSW included some of that input.

But I wonder if the next organization (a city, state, school, university, event promoter) could simply ask those planning to participate in or attend a given event what they think. "Given what you know now about COVID-19 and its impact on you and your loved ones, how likely are you still to attend our event?" "How likely would you be to participate in a sporting event with no fans?" "How likely are you to send your children to school or attend class yourself or report to work?"

To the protest that decisions about the health and well-being of the public should be left to experts, I answer with a qualified "yes." This isn't about putting all of these COVID-19 related decisions to a public vote or letting mob rule prevail. 21st century America is not ancient Greece, though there remain several American towns that use town meetings to give each resident a vote on the municipal budget. We should empower both our elected representatives and the employees they have entrusted to manage our communities and our country to make important decisions. That said, it is conceivable that the solicitation of input from those most impacted by these virus-related decisions could yield creative solutions not yet considered, ones that would produce fewer cries foul than the Ivy League's cancellation. Or it could, in fact, enable those leaders to obtain the political "cover" needed to make a tough decision to cancel a beloved event--confident that they consulted the most impacted stakeholders, listened to their concerns, and acted in what they believed was all of their best interest.

There is a telling line in the language of the Ivy League protest position: "We (the teams and players) feel the decision to cancel the tournament was made without enough serious consideration for the student-athletes and the investments that have been made up to this point in our season." An athletic conference is not a democracy, and the Ivy League is under no obligation to ask its athletes, or coaches, or fans, or sponsors what they think. Neither are schools, businesses, or families--but spouses and children like to be asked what they think before major decisions get made. At the root of so much of the world's conflict is the sense that a person or a group has that they are not being heard--and, by extension, that they are not being given the respect associated with having their feelings and thoughts matter.

I do not envy the numerous government officials and other decision-makers charged with navigating this unfathomable crisis. But I do encourage them to consider ways to consult those most impacted by their decisions, before making those decisions.

Fascinating insights! The role of public engagement during the #coronavirus crisis cannot be overstated. It’s key in fostering a sense of community and shared responsibility. Kudos to all involved! 👏🏽 #covid19

Like
Reply
Jeff Cowen, APR

I am a passionate communicator and environmental advocate. I believe there is always a perfect word for the thought.

4y

Thank you for the article Dr. Schooler. I'd be equally interested in public engagement techniques and principles in a virtual environment. I am trying to keep our stakeholders engaged in the decision making process and ensure my agency's governing board continues to benefit from a robust input process at its public meetings. Our first meeting last week went well, but some weaknesses showed through. Any articles or sites you can suggest would be greatly appreciated.

Like
Reply
Chris Adams

Public Engagement Advisor

4y

Well put Larry. Appropriate and meaningful engagement when government actions are so impactful is vital.

Paul DiGiuseppe

Director of Planning and Economic Development at Town of Norton, Massachusetts

4y

Hi Larry.  I do miss working with you!  I miss these types of conversations.  I've taken lessons learned from you and your former colleagues to conduct public engagement in Norton, Mass.  In fact, we had to cancel two upcoming engagement sessions due to Covid-19 and will be recording videos and using online surveys instead.  These sessions would have been helpful because they are about planning items that will be going to a Town Meeting in May.  I would have loved to have heard from people and tell people at Town Meeting we had the event.  I hope you and the family are well!

Justin Golbabai

Planner, Professor, Coordinator

4y

Very thoughtful and insightful Larry! 

To view or add a comment, sign in

More articles by Dr. Larry Schooler

  • What I Learned at Daddy Camp

    What I Learned at Daddy Camp

    I needed a vacation—I had sat glued to my computer all day, every weekday, since the first of the year, and had spent…

    5 Comments
  • Defining "essential"

    Defining "essential"

    sWhat makes a person "essential?" Perhaps we associate it with something we think we cannot do without--food, clothing,…

    2 Comments
  • We are all journalists.

    We are all journalists.

    In the first part of my career, I worked as a journalist. By "first part of my career," I really mean ages 10-30.

  • I'm a Broward County Schools parent. Time to talk.

    I'm a Broward County Schools parent. Time to talk.

    Any parent would feel shaken by a shooting at a school anywhere in the world. But when it happens less than 30 miles…

    6 Comments
  • I'm from Houston

    I'm from Houston

    #houstonfloods #harvey My dad has what I used to consider a quaint habit. Anytime we were watching TV together at our…

    9 Comments
  • "Town Halls" Are Dead. Long Live Town Halls?

    "Town Halls" Are Dead. Long Live Town Halls?

    Imagine walking into a room with hundreds of people looking at you, waiting for you to speak, hanging on your every…

    2 Comments
  • Citizen Referendum? I vote "needs review."

    Citizen Referendum? I vote "needs review."

    Did the United Kingdom's Brexit vote resolve anything? What does such a narrow margin of victory for the Leave (EU)…

    1 Comment
  • More care in prison than in freedom?

    More care in prison than in freedom?

    Back in 2003, exoneration stories of the wrongfully accused did not seem quite as common or frequent as they might…

    6 Comments
  • It's your money. Where's your say?

    It's your money. Where's your say?

    In our private lives, we have quite a bit of say over how we spend our money. Granted, an employer or client ultimately…

    2 Comments
  • Can we be heard?

    Can we be heard?

    Ever been mad at government? Don’t answer that. But have you ever spoken up? More importantly, have you ever felt…

    4 Comments

Insights from the community

Others also viewed

Explore topics